# Experimental Seaside Ensembles The Vogue Japan 'The Mermaid's Holiday' Editorial is Mythical By Meghan Young | Published 2012-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-japan-the-mermaid-s-holiday References: [fashionising](http://www.fashionising.com/pictures/b--Taking-leave-from-the-sea-22664.html) & [vogue.co.jp](http://www.vogue.co.jp) By the looks of the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Japan 'The Mermaid's Holiday' editorial, the sea witch has granted model Saskia de Brauw her legs, long enough to enjoy a little above-water getaway. French Patrick Demarchelier captured the stunning seaside shoot. Through his trained eye, the editorial is filled with epic, picturesque images that relate to its mythical undertone. Playing on the idea of fantasy in the Vogue Japan The Mermaid's Holiday editorial, stylist Lori Goldstein experiments with the elegant ensembles. Although she relies heavily on some obvious choices that revolve around [sequins and spring pastels](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), she adds bold [coral reef-inspired accessories](https://www.trendhunter.com/trends/sea-of-wonder) to shake things up. In place of flowing red hair and natural makeup is a blunt blond bob and icy blue lipstick, which makes things even more interesting. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 94% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fantasy Fashion:** Exploring mythical and imaginative elements in fashion, such as mermaid-inspired looks, can lead to disruptive innovation opportunities. - **Experimental Styling:** Pushing the boundaries of traditional styling techniques, like incorporating bold coral reef-inspired accessories, can create disruptive innovation opportunities in the fashion industry. - **Alternative Beauty:** Challenging conventional beauty standards by experimenting with unconventional hair colors, like a blunt blond bob, and unique makeup choices, like icy blue lipstick, offers disruptive innovation opportunities in the beauty sector. ### Who This Affects Most - **Fashion:** Exploring fantasy elements and experimenting with styling techniques in the fashion industry can lead to disruptive innovation opportunities. - **Accessories:** Creating bold and unconventional accessories inspired by coral reefs can shake up the accessories industry and open doors for disruptive innovation. - **Beauty:** Introducing alternative hair colors and unique makeup choices challenges conventional beauty norms, providing disruptive innovation opportunities in the beauty industry. ## Related on Trend Hunter - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)