# Bold Beehive Beauty Editorials The Vogue Japan Setting the Mood Story is Futuristically Elegant By Jana Pijak | Published 2013-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-japan-setting-the-mood References: [beautyscene.net](http://www.beautyscene.net/beauty-shoots/dorothea-barth-jorgensen-by-paolo-roversi-for-vogue-japan-july-2013/) & [paoloroversi](http://www.paoloroversi.com/) The [Vogue Japan](https://www.trendhunter.com/trends/no-rules-club) 'Setting the Mood' beauty story features a bevy of [bold behive hair looks](https://www.trendhunter.com/trends/all-around-styling-set). Model Dorothea Barth Jorgensen stars in this futuristically elegant beauty story that graces the Asian publication's July 2013 issue. Dorothea is lensed by photographer Paolo Roversi who captures her as she poses amidst a dark and dramatic backdrop setting. The model is outfitted by wardrobe stylist Cathy Edwards who dresses her in sculptural and [avant-garde silhouettes](https://www.trendhunter.com/trends/biomimicry-fashion) that complement her wild beauty looks. Whether showcasing dramatic pleat details or zooming in on metallic garment textures, the Vogue Japan 'Setting the Mood' beauty story defies tradition. Hair stylist Eugene Souleiman's hands-on talent shines through in this image series while make-up artist Petros Petrohilos shows Vogue Japan readers next season's hottest beauty looks. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bold Beehive Hair:** There is an opportunity to create a line of bold bee-hive hair products or accessories to capitalize on this unique hair style. - **Futuristic Beauty:** Innovation in this trend could come in the form of products with more innovative features, like makeup with light-up features for futuristic photo shoots or LED contact lenses. - **Avant-garde Wardrobe:** There is an opportunity to create a line of avant-garde wardrobe that complements extreme hairstyles and pushes the boundaries of traditional fashion. ### Where This Applies - **Beauty:** The beauty industry can capitalize on the popularity of this trend by developing bold new hair products or cosmetics that complement avant-garde fashion, as well as investing in futuristic research for beauty treatment innovations. - **Fashion:** The fashion industry can push the boundaries of traditional style by incorporating extreme hairstyles and avant-garde wardrobe styles and pushing this trend towards mainstream style. - **Photography:** As this trend continues to grow, photographers can continue to innovate by incorporating light-up beauty products and LED accessories to create a futuristic vibe in their photo shoots. ## Related on Trend Hunter - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [African-Inspired Holiday Hair Sets](https://www.trendhunter.com/trends/oribe-partners-with-thandiwe.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)