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# Polished Paisan Couture
The Vogue Japan 'Once Upon a Time in Sicily' Editorial Shows Italian Style

By Alexandra Serrano | Published 2012-08-31 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-japan-once-upon-a-time-in-sicily-editorial
References: [anneofcarversville](http://www.anneofcarversville.com/style-photos/2012/8/30/kate-king-othilia-simon-anna-maria-nemetz-giampaolo-sgura-vo.html)

The [Vogue Japan](https://www.trendhunter.com/trends/no-rules-club) 'Once Upon a Time in Sicily' editorial is show of ornate elegance.

Seen in the pages of October 2012 Vogue Japan, this ode to the Italian island has a decidedly [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) feel. 'Once Upon a Time in Sicily' was styled by fellow Italian fashion icon Anna Dello Russo. She clothed models Kate King, Othilia Simon and Anna Maria Nemetz with a sophisticated and nationalistic feel that capitalizes ornate separates.

The fashion story was lensed by photographer Giampaolo Sgura, who completes the all-Italian art direction in this editorial. The authentic fell of this Sicilian decadence is a monochromatic show of exemplary fashion. The October 2012 editorials in Vogue Japan has thus far been a varied display of fashion stories.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 52% | Activity: 54% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Italian-inspired Fashion:** There is an opportunity for designers to create Italian-inspired fashion that draws on ornate separates and nationalistic themes.
- **Monochromatic Fashion:** Designers can explore creating monochromatic fashion collections that showcase a sophisticated and elegant style.
- **All-italian Art Direction:** There is an opportunity for fashion editorials and campaigns to embrace an all-Italian art direction, drawing influence from Italian culture and fashion.

### Industries Being Reshaped

- **Fashion:** Designers and fashion brands can take inspiration from the Vogue Japan editorial to create Italian-inspired fashion collections.
- **Photography:** Photographers can draw inspiration from the all-Italian art direction of this editorial to incorporate nationalistic themes in their work.
- **Editorial Publications:** Fashion magazines and editorial publications can explore all-Italian art direction for their content to showcase a unique and culturally significant fashion narrative.

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