# Abstract Alabaster Editorials The Vogue Japan May 2013 Photoshoot Stars Othilia Simon By Meghan Young | Published 2013-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-japan-may-2013 References: [fashiongonerogue](http://fashiongonerogue.com/othilia-simon-keeps-it-minimal-for-julia-noni-in-vogue-japan-may-2013/) & [vogue.co.jp](http://www.vogue.co.jp/) Clean and crisp, the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Japan May 2013 editorial has an abstract quality that makes the images appear more like works of art than a fashion photoshoot. Granted, the art direction does suit the structured alabaster ensembles perfectly. Juxtaposed against an architectural backdrop, the understated outfits end up making quite the statement. Titled 'On a Clear Day,' the Vogue Japan May 2013 editorial was styled by Aurora Sansone. She chose to feature the [minimalist designs](https://www.trendhunter.com/trends/contemporary-femininity) of such labels as [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) Collection, Salvatore Ferragamo and Diane von Furstenberg. Modeled on the statuesque form of Othilia Simon, the looks were perfected with gelled twisted locks by hair stylist Seb Bascle and a natural face by makeup artist Topolino. The Vogue Japan May 2013 editorial was shot by Julia Noni, a photographer based in France. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 42% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Abstract Art Fashion:** Opportunity for fashion brands to collaborate with artists and create abstract, artistic fashion editorials. - **Architectural Backdrops:** Opportunity for architecture and design companies to provide unique backdrops for fashion photoshoots. - **Minimalist Fashion:** Opportunity for minimalist fashion brands to showcase their designs in editorial shoots. ### Who This Affects Most - **Fashion:** Fashion brands can take inspiration from abstract art and collaborate with artists to create unique fashion editorials. - **Architecture and Design:** Architectural and design companies can offer their services to provide interesting backdrops for fashion photoshoots. - **Beauty:** Beauty brands can partner with minimalist fashion brands to create makeup and hair looks that complement the minimalist fashion trends. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Minimal Stone Wall Motifs](https://www.trendhunter.com/trends/couture-collection-2.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)