# Demure Pastel Editorials Josefien Rodermans Stars in the Vogue Japan June 2014 Issue By Vasiliki Marapas | Published 2014-06-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-japan-june-2014-issue References: [wearesodroee](http://wearesodroee.com/2014/05/31/ruby-tuesday/) & [vogue.co.jp](http://www.vogue.co.jp/) Josefien Rodermans isn't necessarily how I imagined the Rolling Stone's iconic 'Ruby Tuesday' to look like, but she stars in the editorial of the same name for Vogue Japan's June 2014 issue nonetheless. For those unfamiliar, the song was supposedly inspired by a free-spirited groupie. The lyrics certainly attest to this, as Mick Jagger croons, "Goodbye, Ruby Tuesday/ Who could hang a name on you?/ When you change with every new day/ Still I'm gonna miss you." Slathered in diamonds and pearls, Rodermans looks more like a "lady who lunches" than a bohemian wild child intent on following a band. Fashion editor Mary Followes added to the demure look with prim, ankle-length white gloves. A pulled-back coif and frosty pastel makeup tied everything together. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 58% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Pastel Makeup:** The rising trend of pastel makeup and its application in fashion editorials presents an opportunity for new cosmetic products and techniques. - **Vintage Aesthetic:** The resurgence of vintage fashion and aesthetics in editorial shoots could inspire new lines of vintage-style clothing and accessories. - **Feminine Glamor:** The elegant and opulent look in fashion editorials showcasing luxurious fabrics and jewelry offers an opportunity for brands to capitalize on the trend and create high-end fashion products. ### Who This Affects Most - **Cosmetics:** The use of pastel makeup in fashion editorials presents a growing market for innovative cosmetic brands to offer products for consumers to replicate the look. - **Vintage Fashion:** With the resurgence of vintage aesthetics in editorial shoots, there is an opportunity for fashion companies to create new lines of vintage-style clothing and accessories. - **Luxury Fashion:** The growing trend of elegant and opulent looks in fashion editorials presents an opportunity for luxury fashion brands to showcase their high-end products and cater to consumers looking for luxury fashion items. ## Related on Trend Hunter - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Quilted Jewelry Campaigns](https://www.trendhunter.com/trends/coco-crush.md)