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# Bulky Balding Goth Editorials
Paolo Roversi Captured Maja Salamon for Vogue Japan February 2014

By Ashley Noelle Lesiak | Published 2014-01-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-japan-february-2014-roversi
References: [fashnberry](http://fashnberry.com/magazines/maja-salamon-by-paolo-roversi-for-vogue-japan-february-2014/)

Creepy doesn’t even begin to describe this Vogue Japan February 2014 editorial. Photographer Paolo Roversi shot this haunted spread with an appropriately disturbing background. A dark concrete wall behind the subject is decaying and looks as though it has scratch marks on it. Model Maja Salamon is perfectly odd-looking for this editorial. Even though she is made to look bald, she still looks creepily beautiful with her black lipstick and pointing out ears.

The fashion in this Vogue Japan February 2014 photo shoot is definitely different than most. Not only are very few designer clothes and no accessories being worn, but the silhouette of the garments isn’t very typical. Instead of trying to make the model as skinny as possibly, the odd attire puffs out and looks bulky.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 89% | Activity: 76% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Creepy Editorials:** This trend presents an opportunity for the fashion industry to explore unconventional and eerie aesthetics in editorial photography.
- **Experimental Fashion:** This trend suggests a disruption in traditional fashion norms by showcasing unconventional garment silhouettes and minimal accessories.
- **Haunting Makeup:** This trend opens up possibilities for the cosmetics industry to explore dark and unconventional makeup looks.

### Who This Affects Most

- **Fashion Photography:** This industry can leverage the trend of creepy editorials to create visually impactful and unconventional photo shoots.
- **Fashion Design:** This industry can embrace the trend of experimental fashion to challenge traditional garment silhouettes and push the boundaries of design.
- **Cosmetics:** This industry can tap into the trend of haunting makeup to create unique and unconventional beauty looks.

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