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# Voluptuous Crimson Lips
The Vogue Italy May 2010 Spread is Striking and Bold

By Zoe Badley | Published 2010-06-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italy-may-2010
References: [fashionising](http://www.fashionising.com/beauty/b--Striking-and-captivating-makeup-3947.html) & [vogue](http://www.vogue.com/)

Every woman can attest to [red lipstick](https://www.trendhunter.com/trends/period-red-lipstick) being incredibly sexy--and in this [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italy May 2010 spread, it makes a huge statement. The shoot,'Deep Impact,' is so striking and bold that you can hardly stop yourself from starring.

Shot by Richard Burbridge, the Vogue Italy May 2010 spread shows the striking model with vivid red lips and very few glimpses of a male partner--what they're doing is unclear but hot nonetheless. Be sure to check out the gallery for more [voluptuous lips](https://www.trendhunter.com/trends/lip-color-collection) from the Vogue Italy May 2010 'Deep Impact' editorial.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 49% | Activity: 41% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Bold Lipstick Trend:** The trend of bold lipstick, particularly in the color red, is becoming incredibly popular and sexy among women.
- **Bold and Striking Fashion Spreads:** Fashion spreads, like the Vogue Italy May 2010 'Deep Impact' spread, that feature bold and striking visuals are captivating audiences.
- **Minimalistic Male Presence:** Fashion shoots that showcase very few glimpses of male partners are gaining attention and creating intrigue.

### Industries Being Reshaped

- **Cosmetics Industry:** The cosmetics industry can capitalize on the bold lipstick trend by developing and marketing a range of vivid and daring lipstick shades.
- **Fashion Magazine Industry:** Fashion magazine publishers and editors can explore the concept of bold and striking fashion spreads to engage and attract readers.
- **Photography Industry:** Photographers can experiment with the minimalistic male presence concept in fashion shoots to create captivating and thought-provoking images.

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