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# Ghostly Editorials
'A White Story' in Vogue Italy April 2010 is Surreal

By Vittoria Natarelli | Published 2010-04-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italy-april-2010
References: [picsandmodels.blogspot](http://picsandmodels.blogspot.com/2010/04/sasha-pivovarova-and-guinevere-van_21.html)

[Vogue](https://www.trendhunter.com/trends/nft-collection2) Italy is treated as the mothership of all fashion magazines. In the Vogue Italy April 2010 issue, the magazine created a ghostly editorial spread called 'A White Story' that is, literally, [all white](https://www.trendhunter.com/trends/white-is-good-shop).

It's quite the overload, but its [surreal images](https://www.trendhunter.com/trends/jiyongkim-fw25) are a nice break from the pattern-filled editorials we have seen for the past few months. There are some fantastic features in this wonderland as well, including the Gaultier Cone Bra, originally made famous by Madonna, and lots of pretty lace. I am also loving the dancer-like poses!

Check out the images in the gallery and get inspired by Vogue Italy April 2010's 'A White Story.'

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 61% | Activity: 55% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Surreal Fashion Editorials:** Disruptive innovation opportunities lie in creating fashion editorials that challenge traditional boundaries of reality and aesthetics.
- **Minimalist Fashion Trends:** Opportunities for disruptive innovation exist in designing minimalist fashion collections that embrace simplicity and monochromatic color schemes.
- **Revival of Iconic Fashion:** Disruptive innovation opportunities can be found in reimagining and reintroducing iconic fashion pieces from the past to cater to contemporary tastes and trends.

### Industries Being Reshaped

- **Fashion Publishing:** Disruptive innovation within fashion publishing can focus on incorporating surreal and conceptual elements into editorial spreads to captivate audiences.
- **Fashion Design:** In the fashion design industry, disruptive innovation can involve creating minimalist fashion collections that redefine traditional notions of style and aesthetics.
- **Fashion Retrospective:** Opportunities for disruptive innovation exist in the fashion industry by reviving and reinventing iconic fashion pieces to cater to modern preferences.

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