# 1970s Posh Party Photoshoots The Vogue Italia So Glam Editorial Celebrates Retro Vintage Parties By Jordy E | Published 2014-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-so-glam References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2014/07/so-glam-by-tom-munro-for-vogue-italia-july-2014-editorial.html) & [vogue.it](http://www.vogue.it) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia So Glam editorial recreates a chic and raucous 1970s-era party. Models Ophelie Guillermand, Lisa Verberght and Clement Chabernaud danced about while clinking glasses and holding lit cigarettes, much like the images one would commonly associate with the decade. Photographer Tom Munro made use of muted lighting, accentuating colors such as yellow, brown and purple. By doing away with vivid imagery, Munro remained true to the [retro, vintage appeal](https://www.trendhunter.com/trends/deja-vu-cocktail-menu) of So Glam. Stylist Patti Wilson also paid tribute to the decade via [short baby doll dresses](https://www.trendhunter.com/trends/veronica-beard-party-edit), strap heels, leather travel bags and high neck lines. Together Guillermand, Verberght and Chabernaud made the era appear new once again, a sure treat for fans of 1970s apparel. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 85% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retromania Trend:** Retro and vintage themed photoshoots are back in fashion and are being utilized by photographers to charm buyers into purchasing new products. - **Muted Lighting Trend:** Muted lighting in photography is becoming popular as it accents colors in a subtle and unique way, offering photographers a different viewpoint on the usual vivid imagery. - **Decade Tribute Trend:** Fashion designers and stylists are recreating iconic fashion looks and styles from past decades with a modern twist. ### Who This Affects Most - **Fashion Industry:** Retro fashion is making a comeback and the fashion industry can take advantage of this trend by integrating iconic looks of past decades into modern fashion designs for the contemporary consumer. - **Photography Industry:** Muted lighting is a new trend to accentuate colors in photography and photographers can utilize this trend to create unique and mesmerizing imagery to attract potential clients. - **Advertising Industry:** By utilizing retro themes and styles, companies can attract a demographic of consumers, the ones who are nostalgic about the past and wish to experience the olden days in a contemporary setting. ## Related on Trend Hunter - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - ['70s Era-Inspired Glassware](https://www.trendhunter.com/trends/holiday-21-glassware.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md)