# Bewitching Beauty Editorials The Vogue Italia September 2011 Photo Shoot is Full of Dark Wonder By Leslie Chen | Published 2011-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-september-2011 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/08/vogue-italias-september-2011-couture-supplement-by-paolo-roversi.html) & [forums.thefashionspot](http://forums.thefashionspot.com/f78/vogue-italia-september-2011-stella-tennant-steven-meisel-146507-11.html) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) [Italia](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe) September 2011 editorial takes on a haunting look that is sure to stay on your mind even after you're done clicking through the images. Featuring a model with dark ensembles and [charcoal makeup looks](https://www.trendhunter.com/trends/rouge-noir), the photo shoot is definitely different from the fun and airy aesthetic that has been prominent in magazines during the summer months. Although the Vogue Italia September 2011 editorial is a darker one, the beauty of it does not go unnoticed. Stunning ball gowns and richly embellished styles make the photos pop with an air of luxury. Take a look through the photo shoot to see how beauty can transcend through even the most gritty situations. **Implications** - No longer looking for designs that blend in, modern-day consumers are attracted to ones that stand out. Products with a darker aesthetic attract those who want to differentiate themselves from the pack. In order to increase their number of investors, a company could focus on this aspect of making a statement in all of their items. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Dark Aesthetic:** Opportunity to create products and designs that stand out and attract consumers who want to differentiate themselves. - **Luxury Ball Gowns:** Opportunity to capitalize on the popularity of richly embellished styles and create high-end fashion items with an air of luxury. - **Transcendent Beauty:** Opportunity to create beauty products that go beyond the traditional, fun and airy aesthetic and appeal to consumers looking for something more unique and impactful. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity to create designs and fashion items with a dark aesthetic that cater to consumers seeking individuality. - **Cosmetics:** Disruptive innovation opportunity to develop makeup products that embrace a charcoal and darker aesthetic, appealing to consumers looking for unique and striking beauty looks. - **Photography:** Disruptive innovation opportunity to explore and market photo shoots and editorials with a haunting and transcendent beauty theme, offering a fresh and captivating perspective in the industry. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)