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# Structured Daredevil Dresses
The Bold Malgosia Bela Shoot in Vogue Italia September 2010

By Armida Ascano | Published 2010-10-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-september-2010
References: [touchpuppet](http://www.touchpuppet.com/2010/10/07/malgosia-bela-by-tim-walker/) & [vogue.it](http://www.vogue.it/)

This statement spread for the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Italia September 2010 issue is uber-haute and very [avant-garde](https://www.trendhunter.com/trends/hm-x-glenn-martens). With inventive designs and a crazy concept, photographer Tim Walker has hit a home run.

Model Malgosia Bela pulls the odd look of the shoot off impeccably. Featuring some awesome jumps on a bicycle, broken limbs and gigantic cigarettes, the look is not the only oddity in this spread.

With extremely structured, [super-vibrant dresses](https://www.trendhunter.com/trends/the-future-is-not-set), covered eyebrows and strange props, this spread for Vogue Italia September 2010 is definitely something to check out.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 43% | Activity: 9% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Avant-garde Fashion:** Disruptive innovation opportunities can arise from pushing the boundaries of traditional fashion with inventive designs and unconventional concepts.
- **Structured Dress Designs:** There is potential for disruptive innovation in creating highly structured and visually striking dresses that challenge traditional garment construction.
- **Unconventional Fashion Spreads:** Innovative fashion photography concepts that incorporate unusual props and unconventional styling offer opportunities for disruptive creativity.

### Industries Being Reshaped

- **Fashion:** The fashion industry can embrace disruptive innovation by exploring avant-garde design concepts and pushing the boundaries of traditional fashion.
- **Photography:** Photography industries can explore disruptive innovation by experimenting with unconventional styling and utilizing unusual props in fashion spreads.
- **Publishing:** Publishing industry can tap into disruptive innovation by featuring unconventional and visually striking fashion spreads that challenge traditional editorial norms.

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