# Watercolor Fantasy Couture 'Pure Wonder' in Vogue Italia By Ayman | Published 2008-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-pure-wonder-craig-mcdean-caren-elson References: [wickedhalo.blogspot](http://wickedhalo.blogspot.com/2008/11/pure-wonder.html) Brilliant photographer Craig McDean created an out-of-this-world editorial of fantasy couture for a recent issue of [Vogue](https://www.trendhunter.com/trends/nft-collection2) [Italia](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe). The 'Pure Wonder' editorial features the talented model, Caren Elson, in [uber](https://www.trendhunter.com/trends/uber-eats-marketplace) eccentric fashion creations that are more suitable for paintings of fairy tales and fantasies than the fashion scene of 2008. But that's why the editorial captivates and inspires. The eccentric fashion creations are presented with fantastic art direction and with excellent modeling skills. **Implications** - This editorial effortlessly showcases the degree to which fashion truly is art. The photographer creates a captivating series of images that will appeal to not only fashion and art enthusiasts, but also to anyone seeking a periodic break from their tedious day-to-day schedules that lack inspiration and creativity. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 67% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Fantasy Couture:** Opportunity for fashion designers to create eccentric and fantastical creations that blur the line between fashion and art. - **Artistic Photography:** Potential for photographers to explore artistic and imaginative concepts, pushing the boundaries of fashion editorials. - **Escapism Through Fashion:** Demand for fashion that offers an escape from daily routines, allowing individuals to embrace creativity and inspiration. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity to create whimsical and imaginative fashion pieces that challenge traditional norms. - **Photography:** Opportunity for photographers to experiment with innovative concepts that blur the line between art and fashion. - **Consumer Lifestyle:** Potential for brands to cater to individuals seeking a break from their mundane routines, offering fashion that sparks inspiration and creativity. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md)