# Futuristic Beach-Side Editorials This Vogue Italia May 2013 Editorial Gets Wild with Swimwear By Lacey-Jane Walsh | Published 2013-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-may-2013 References: [fashioncow](http://fashioncow.com/2013/05/greg-lotus-the-sun-care-abc-vogue-italia/) & [vogue.it](http://www.vogue.it/en/uomo-vogue/cover-story) Summer is on its way and the [Vogue](https://www.trendhunter.com/trends/no-rules-club) [Italia](https://www.trendhunter.com/trends/leo-burnett-italia) 'The Sun Care ABC' editorial for May 2013 has fashion-lovers thinking about unusual beach wear. Photographer Greg Lotus and stylist Ann Shore teamed up to deliver Vogue fans some bizarre beach-side captures. Most of these bright bathing suits are one-piece (though surprising still very revealing). These hot beach looks incorporate lots of eye-catching accessories, such as transparent animal-print hats and Gatsby-era headpieces. The model seen in this editorial is rocking a short neon hair-do and vibrant make-up to add to the wild nature of these stylish swim captures. Beach weather is on its way and now all that's left is to find a [fabulous swimsuit](https://www.trendhunter.com/trends/bathing-belle). While some may not be bold or brave enough to rock these wild rainbow looks, 'The Sun Care ABC' editorial inspires women to get creative with their beach accessories. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 81% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Unusual Beach Wear:** Disruptive innovation opportunity: Create unique and eye-catching beachwear designs that go beyond traditional swimsuits. - **Eye-catching Accessories:** Disruptive innovation opportunity: Design and produce trendy and attention-grabbing beach accessories, such as transparent animal-print hats and Gatsby-era headpieces. - **Creative Beach Accessories:** Disruptive innovation opportunity: Develop innovative and imaginative beach accessories that allow women to express their individual style and creativity. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Explore unconventional and bold designs for beachwear, pushing the boundaries of traditional swimwear. - **Accessories Manufacturing:** Disruptive innovation opportunity: Embrace unique materials and designs to produce fashion-forward beach accessories that captivate consumers. - **Beauty and Cosmetics:** Disruptive innovation opportunity: Create vibrant and experimental makeup products specifically tailored for beach and swimwear looks, allowing women to express their creativity. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)