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# Somber Solo Couture Photoshoots
The Vogue Italia March 2013 Luss Editorial is Sullen

By Jordy E | Published 2013-03-15 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-march-2013
References: [mode.newslicious.net](http://mode.newslicious.net/2013/03/valentino-haute-couture-sasha-luss-by.html) & [vogue.it](http://www.vogue.it/magazine)

The [Vogue](https://www.trendhunter.com/trends/no-rules-club) Italia March 2013 Valentino Haute Couture photoshoot features a solo Sasha Luss. The model takes up the opulent set quite well despite her being alone in the snapshots, all of which were taken for this production by photographer Gian Paolo Barbieri.

There is a palatable sense of sadness that abounds Valentino Haute Couture. Luss offers only a hint of a smile if at all, making the entire series come across as quite sullen. Stylist Robert Rabensteiner spruced up the scene with his incorporation of [long flowing red dresses](https://www.trendhunter.com/trends/eva-green), heavily patterned pieces and lacy floor-length apparel. As the title reveals, these ensembles were all taken from the house of Valentino, distinguishing them as exceptionally [high end](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign).

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 30% | Activity: 12% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Haute-couture Minimalism:** The fashion industry can disrupt the market by designing minimalist haute-couture pieces that evoke powerful emotions without using flashy colors and accessories.
- **Solo Model Photography:** The photography industry can implement more solo model photoshoots to create a sense of isolation and melancholy, which is a rapidly growing trend among fashion enthusiasts.
- **Emotional Marketing:** Businesses across industries can use emotional marketing by incorporating images, colors, and themes that reflect feelings of sadness, solitude, and longing.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore more minimalist designs and solo model photoshoots to appeal to consumers who crave emotive experiences.
- **Photography:** The photography industry can explore melancholic themes by using lighting, colors, and camera angles to create a sense of isolation and emptiness.
- **Marketing and Advertising:** Companies can use emotional marketing approaches to connect with consumers who want to experience intense feelings, like sadness, through advertisements, products, and services.

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