# Whimsical Antiquated Editorials The Vogue Italia March 2012 'Gleaming Mermaid' Shoot is Surreal By Rebecca Byers | Published 2012-04-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-march-20125 References: [xaxor](http://xaxor.com/fashion-/41169-astrid-berges-frisbey-for-vogue-italia-march-2012-by-ellen-von-unwerth.html) & [mode.newslicious.net](http://mode.newslicious.net/2012/03/gleaming-mermaid-astrid-berges-frisbey.html) Spanish actress and model Astrid Bergès-Frisbey stars in a [whimsical shoot](https://www.trendhunter.com/trends/chanel-spring-summer-2026) for the [Vogue](https://www.trendhunter.com/trends/loewe-6) Italia March 2012 issue in which the young brunette wears a variety of imaginative, [ethereal gowns](https://www.trendhunter.com/trends/heli-kalkstein). The eclectic 'Gleaming Mermaid' shoot features vintage-inspired frocks in bright hues such as pink and yellow, but also in neutral-toned, embellished and understated dresses. The quirky shoot uses a bunch of weird props that add to its surreal element, such as a old birdcage, large pieces of taxidermy, a piano and oil paint portraits. Astrid Bergès-Frisbey was captured by photographer Ellen von Unwerth for the 'Gleaming Mermaid' editorial, with styling by Leith Clark. The Vogue Italia March 2012 issue features supermodel Joan Smalls on the cover, photographed by Steven Meisel. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 93% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Fashion Shoots:** Disruptive innovation opportunity: Incorporating unusual props and surreal elements into fashion editorials to create a whimsical and memorable visual experience. - **Vintage-inspired Gowns:** Disruptive innovation opportunity: Reimagining vintage designs and incorporating them into modern fashion, combining nostalgia with contemporary style. - **Eclectic Color Palette:** Disruptive innovation opportunity: Experimenting with bold and unexpected color combinations in fashion, challenging traditional perceptions of what is considered 'acceptable' color coordination. ### Sectors Adopting This - **Fashion and Photography:** Disruptive innovation opportunity: Developing innovative techniques and approaches in fashion photography to create unique and captivating editorials. - **Art and Design:** Disruptive innovation opportunity: Collaborating with artists and designers to incorporate unconventional props and elements into artistic fashion displays and exhibitions. - **Fashion Retail:** Disruptive innovation opportunity: Incorporating whimsical and surreal design concepts into retail spaces and displays, creating immersive and imaginative shopping experiences. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md)