# Blotched Botox Editorials See Another Side of Gisele Bundchen in this Vogue Italia June 2013 Shoot By Leslie Chen | Published 2013-06-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-june-2013 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/06/luxury-gisele-bündchen-by-steven-meisel-for-vogue-italia-june-2013-editorial.html) & [vogue.it](http://www.vogue.it/en) A lot goes in to making celebrities look picture perfect, but you never get to see what exactly; this Vogue Italia June 2013 photo shoot reveals some of the [behind-the-scenes things](https://www.trendhunter.com/trends/the-secret-ingredient-pop-up) that go on when the cameras not looking. Shot by famed photographer Steven Meisel with equally famous Gisele Bundchen as its starring model, the editorial takes a look at [botox, body wraps](https://www.trendhunter.com/trends/authentic-skincare-campaign) and the general upkeep that comes with being a celebrity. Each image is paired with one of Gisele looking like how most people are used to seeing her - flawlessly rocking [couture pieces for a fashion spread](https://www.trendhunter.com/trends/winter-2025-campaign). You'd most likely rather see this leggy model strutting the runway than with red blotches all over her face, but this Vogue Italia June 2013 editorial is definitely worth a look. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Behind-the-scenes Beauty:** The trend towards transparency in the beauty industry creates disruptive innovation opportunities for brands that provide honest looks at the work that goes into flawless appearances. - **Natural Beauty Representation:** Brands can capitalize on the trend towards natural beauty by showcasing celebrities in an unretouched fashion, showing the authenticity that consumers crave. - **Body Positivity Push:** As consumers demand more inclusivity and positive body representation in media, brands who challenge traditional beauty standards by showcasing real celebrities through behind-the-scenes content create a disruptive innovation opportunity to increase brand loyalty and reach a larger audience. ### Where This Applies - **Beauty Industry:** As consumers become more aware of the work that goes into looking perfect, brands must innovate by providing a transparent look into their beauty routines, products, and services. - **Fashion Industry:** Fashion brands who offer a more inclusive image of beauty through behind-the-scenes looks at celebrity photoshoots can gain a competitive edge and appeal to a wider audience. - **Media Industry:** By providing a more transparent look at celebrity beauty routines, media companies can increase engagement among their audiences by offering a more relatable image of perfection. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Celebrity-Backed Injectable Campaigns](https://www.trendhunter.com/trends/xeomin.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)