# Gritty Grunge Couture The Vogue Italia June 2010 Spread Gets Down and Dirty By Zoe Badley | Published 2010-06-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-june-2010 References: [fashionising](http://www.fashionising.com/pictures/s--Eva-Herzigova-Vogue-Italia-June-2010-6700-1.html) & [vogue](http://www.vogue.com/) Not only is grunge making an immense comeback, but it seems the dirtier the fashion spread, the better. The [Vogue](https://www.trendhunter.com/trends/nft-collection2) [Italia](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe) June 2010 spread is a [prime](https://www.trendhunter.com/trends/skincare-advent-calendars) example. Models Eva Herzigova, Eliza Cummings, Will Lewis, Cole Mohr and Yuri Pleaskun get down and dirty in the 'Wild is The Wind' spread for Vogue Italia. This shoot makes a huge statement with mismatched and homeless-inspired pieces on each model. It appears that after being dressed, the models had to roll around in the dirt. Be sure to check out this Vogue Italia June 2010 editorial shot by photographer Steven Meisel. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 56% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Grunge Fashion:** Opportunity for designers to create edgy and unconventional fashion pieces inspired by grunge influences. - **Disruptive Fashion Spreads:** Potential to break traditional editorial norms by embracing unconventional and gritty concepts. - **Homeless-inspired Fashion:** Disruptive innovation opportunity to explore fashion designs inspired by homeless fashion and mismatched clothing. ### Industries Being Reshaped - **Fashion Design:** Potential for fashion designers to create grunge-inspired collections and push the boundaries of conventional fashion. - **Editorial Photography:** Opportunity for photographers to experiment with unconventional and gritty concepts in fashion editorials. - **Fashion Publishing:** Potential for fashion magazines to feature disruptive fashion spreads that challenge traditional editorial norms. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)