# Glamourously Bleached Pop Icons Katy Perry Vogue Italia July 2012 Spread is Fancy & Fierce By Katherinev123 | Published 2012-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-july-2012 References: [styleite](http://www.styleite.com/media/katy-perry-vogue-italia/) & [vogue.it](http://www.vogue.it/en/magazine/fashion-stories/2012/07/katy-perry-by-carrozzini) Just in time for the release of her concert film 'Katy Perry: Part of Me 3D,' the bold pop icon has been snapped in this eye-catching Vogue Italia July 2012 spread, which shows her fans just how much of a chameleon the sassy singer can be. In the editorial, Perry dons platinum and pink wigs and mod, futuristic garments, ranging from a structured bubble-gum pink coat to a solid black choker and floor-sweeping, partly fur gown, with elaborate makeup and eye-catching, ultra-glam accessories to match. The designers featured include [Comme Des Garcons](https://www.trendhunter.com/trends/cdg-postman-bag), [Oscar de la Renta](https://www.trendhunter.com/trends/oscar-emil), Valentino, [Jil Sander](https://www.trendhunter.com/trends/jil-sander-olfactory-series-1) and more. As Stylelite puts it, "The whole look feels like a mash-up of Anna Wintour, Anna Dello Russo, and Twiggy." The Vogue Italia July 2012 editorial featuring Katy Perry also comes with an interview in which Perry talks about her style and favorite designers. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Platinum and Pink Wigs:** Disruptive innovation opportunity: Develop customizable, high-quality wigs that can be easily styled and changed to match different fashion trends. - **Futuristic Garments:** Disruptive innovation opportunity: Explore the development of sustainable, technologically advanced fabrics and materials to create unique and futuristic fashion designs. - **Elaborate Makeup and Accessories:** Disruptive innovation opportunity: Create innovative and user-friendly makeup and accessories that allow individuals to easily achieve elaborate and glamorous looks. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Utilize advanced manufacturing techniques and materials to revolutionize the fashion industry with customizable and sustainable designs. - **Cosmetics:** Disruptive innovation opportunity: Develop new makeup products and application techniques that provide individuals with creative and long-lasting options for glamorous looks. - **Wig Manufacturing:** Disruptive innovation opportunity: Innovate the wig manufacturing industry with new materials, technologies, and customizable features to meet the growing demand for versatile and trendy hairstyles. ## Related on Trend Hunter - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Detailed Filmic Fashion Publications](https://www.trendhunter.com/trends/barbie-the-world-tour.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Socialite-Inspired Toy Dolls](https://www.trendhunter.com/trends/bratz.md) - [Pop Star-Approved Valentine's Campaigns](https://www.trendhunter.com/trends/kate-spade-x-madison-beer.md)