# Haute Playground Photoshoots The Vogue Italia July 2012 'Collections' Editorial Is Playful By Shiori Mine | Published 2012-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-july-2012-collections References: [mode.newslicious.net](http://mode.newslicious.net/2012/07/collections-vanessa-mackenzie-julia.html) & [vogue.it](http://www.vogue.it/en/magazine) Full of dystopian chic scenes and high-fashion ensembles, the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Italia July 2012 'Collections' editorial is captured remarkably by photographer Steven Meisel. Styled by Karl Templer, the models are shot wearing quirky [fall collection pieces](https://www.trendhunter.com/trends/auteur-studios-fall-2025) from designers such as [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026), Lanvin, Givenchy and Rick Owens. Although each photo is distinctively thematic, the concept of identity and repetition are emphasized throughout. The editorial stars a multitude of models including Vanessa Axente, Mackenzie Drazan, Lida Fox and Elena Bartels; however, the meticulous styling and makeup creates the illusion of identically, making it hard to distinguish one model from another. There is also a repeated theme of props and playgrounds, with everything from seesaws to cowboy lassos being used in an unusual manner. Peculiar and playful, the Vogue Italia July 2012 'Collections' editorial is a chilling childhood-inspired photoshoot. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 89% | Activity: 85% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Dystopian Chic Fashion:** Opportunity for designers to create avant-garde, post-apocalyptic fashion collections that challenge traditional notions of style. - **Identity and Repetition in Photography:** Potential for photographers to explore the concept of identity and repetition in their work, creating visually stunning and thought-provoking images. - **Unconventional Use of Props:** Innovation in the use of props in fashion photography, opening up possibilities for creating unique and unexpected visual narratives. ### Industries Being Reshaped - **Fashion Design:** Fashion designers can push boundaries and explore unconventional styles and themes in their collections, appealing to avant-garde consumers. - **Photography:** Opportunity for photographers to experiment with different concepts and techniques, creating captivating and impactful images for fashion editorials and campaigns. - **Prop Design:** Prop designers can challenge traditional uses of props, creating innovative and visually striking elements that enhance storytelling in various mediums such as photography, film, and theater. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)