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# 70s Secretary-Inspired Photography
Sam Rollinson Shines in This Vogue Italia January 2014 Issue

By Ashley Noelle Lesiak | Published 2014-01-15 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-january-2014-summerton
References: [thefashionography](http://thefashionography.com/sam-rollinson-emma-summerton-vogue-italia-january-2014/)

The 70s secretary look never seemed so stylish before this [Vogue](https://www.trendhunter.com/trends/no-rules-club) Italia January 2014 pictorial. Photographer Emma Summerton captures this retro styled shoot with the subject sitting at a round wooden table while surrounded by crumbling concrete walls. Every shot has model Sam Rollinson rocking a different hair and makeup look. One thing that stays consistent is that all the hair is unabashedly 70s-styled. There is even a Farrah Fawcett.

It’s not just the tresses that are decidedly nostalgic in this Vogue Italia January 2014 shoot. [Bold colored blouses with sweaters](https://www.trendhunter.com/trends/rollneck-sweater) over top of them make for an eye-catching look that screams ‘[bored secretary](https://www.trendhunter.com/trends/after-hours-collection).’ The stylist was not afraid of the outfits clashing by brashly pairing three different colors together at a time or even a sequined dress with a sweater and a collared shirt.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 91% | Activity: 69% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Retro-styled Fashion:** Disruptive innovation opportunities include incorporating vintage elements into modern fashion designs.
- **Bold Color Combinations:** Disruptive innovation opportunities lie in creating new color palettes that defy traditional fashion norms.
- **Nostalgic Hair and Makeup:** Disruptive innovation opportunities can be found in reimagining retro beauty trends for contemporary styles.

### Where This Applies

- **Fashion:** Disruptive innovation opportunities include introducing unique vintage-inspired collections.
- **Photography:** Disruptive innovation opportunities exist in capturing and showcasing nostalgic fashion trends.
- **Beauty:** Disruptive innovation opportunities lie in creating modern interpretations of iconic retro beauty looks.

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