<!-- canonical: https://www.trendhunter.com/trends/vogue-italia-its-a-matter-of-shape -->
<!-- robots: noindex -->

# Fighter Stance Editorials
Vogue Italia 'It's a Matter of Shape' Stars Saskia De Brauw and Lida Fox

By Meghan Young | Published 2014-03-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-its-a-matter-of-shape
References: [trendland](http://trendland.com/saskia-de-brauw-for-vogue-italia-february-2014/) & [vogue.it](http://www.vogue.it)

The [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia 'It's a Matter of Shape' editorial might be about the billowing of fabric and the expression of movement, but there is something about the stances that bring to mind a fighter. Whether channeling a boxer or a [martial arts fighter](https://www.trendhunter.com/trends/taekwondo-f50-selene), model Saskia De Brauw looks utterly fierce. It helps that she sports a white painted face and bruised red eyes courtesy of Diane Kendall. Model Lida Fox, on the other hand, comes off more as a graceful dancer.

Shot in studio by photographer Craig McDean, the Vogue Italia 'It's a Matter of Shape' editorial appeared in the February 2014 issue of the publication. Chock full of [contemporary dresses](https://www.trendhunter.com/trends/contemporary-femininity) and skirts, the outfits were styled by Karl Templer. They were perfected by hairstylist Orlando Pita.

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 75% | Activity: 74% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Expression of Movement:** Disruptive innovation opportunity: Develop technology that captures and translates movement into digital experiences or virtual reality applications.
- **Fierce and Graceful Stances:** Disruptive innovation opportunity: Create a new style of clothing that combines fierce and graceful elements, appealing to both fighters and dancers.
- **Contemporary Styling:** Disruptive innovation opportunity: Design a fashion technology platform for personalized contemporary styling, delivering outfit suggestions based on individual preferences and body shape.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Integrate smart fabrics and wearable technology into fashion designs to enhance movement and functionality.
- **Photography:** Disruptive innovation opportunity: Develop advanced photography techniques or equipment to capture and highlight movement in still images.
- **Beauty:** Disruptive innovation opportunity: Create makeup or skincare products that emulate the fierce and bold aesthetics portrayed in the editorial.

## Related on Trend Hunter

- [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)
- [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)
- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
- [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)
- [Collaborative Sleek Sneaker Model](https://www.trendhunter.com/trends/taekwondo-shoes.md)
- [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)
- [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md)
- [Martial Arts Sneakers](https://www.trendhunter.com/trends/taekwondo-f50-selene.md)
