Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Vogue Italia ‘Face the Future’ Film Challenges Notions of Be

 - Sep 4, 2012
Delivering an eerie warning of beauty homogenization, the Vogue Italia ‘Face the Future’ editorial offers incredible depth paired with sublime fashion.

This sinister film by Gordon Von Steiner was made to accompany the striking cover story captured by the sublime photographer Steven Meisel. It stars model Caroline Murphy engaging in seemingly mundane minutiae, until the striking message of this fashion film becomes clear.

First, Caroline is pictured with a sea of artificial face masks, which she then sports throughout her countryside estate. Images of a spanning landscape, horses and the masked dame are fragmented to deliver a dire warning of beauty homogenization. The most striking part of the is piece is the resemblance of each mask to some extreme plastic surgery cases. The editorial goes beyond a showcase of fall fashion, it also makes a bold statement on the extremities that a woman’s modern quest for perfection.