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# Food Coma Fashion Editorials
Agnete Hegelund stars in Vogue Italia December 2013

By Vasiliki Marapas | Published 2013-12-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-december-2013
References: [thecitizensoffashion](http://thecitizensoffashion.com/2013/12/06/a-food-story-by-miles-aldridge-for-vogue-italia-december-2013/) & [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/12/beauty-agnete-hegelund-by-miles-aldridge-for-vogue-italia-december-2013-editorial.html)

Agnete Hegelund was photographed in what appears to be a severe food coma for the Vogue Italia December 2013 issue. The icy blonde beauty has on her [black-tie best](https://www.trendhunter.com/trends/the-bergdorf-soire) as she dines at an elegant eatery. Unfortunately, things get a little messy with her [four-course dining experience](https://www.trendhunter.com/trends/annesophie-pic-and-dior), as the photographs show.

I'm uncertain if the spread is attempting to make a commentary on the complex, often antagonistic relationship that models have with food, or if the scene is merely showing Hegelund getting hysterical over being stood up. In any case, the images are aesthetically pleasing, with each photo depicting [carefully arranged destruction](https://www.trendhunter.com/trends/il-pranzo-campaign).

Cathy Edwards styled Hegelund, while her Ed Meolands was responsible for her old-school hair. The editorial was shot by Miles Aldridge.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 42% | Activity: 26% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Food Coma Fashion:** There is an opportunity to explore fashion editorials that capture the surreal and exaggerated moments of indulgence and excess.
- **Complex Relationship with Food:** There is potential for brands and designers to create inclusive and body-positive narratives that challenge the traditional notions of beauty and perfection in the fashion industry.
- **Arranged Destruction Aesthetics:** There is room for innovative fashion photography that combines elements of chaos and destruction with carefully crafted compositions.

### Who This Affects Most

- **Fashion Photography:** The fashion photography industry can incorporate concepts of food coma and arranged destruction aesthetics to create visually striking editorial content.
- **Fashion Design:** Fashion designers can explore new narratives and collections that challenge the traditional relationship between fashion and food, promoting inclusivity and body acceptance.
- **Fashion Publications:** Fashion magazines and publications can feature articles and editorials that address the complex relationship between models and food, inspiring discussions and promoting change within the industry.

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