# Outrageous Office Updos The Art of Artificiality in Vogue Italia Beauty by Miles Aldridge By Marissa Liu | Published 2010-10-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-beauty-by-miles-aldridge References: [models](http://models.com/feed/?p=13383) Playing on the idea of a bored corporate drone model, Charlotte Di Calypso is cast as a robotic office beauty for the latest edition of [Vogue](https://www.trendhunter.com/trends/no-rules-club) Italia Beauty by Miles Aldridge. Aldridge captured Di Calypso in a sea of beige, looking blankly afar while doing [menial office tasks](https://www.trendhunter.com/trends/after-hours-collection) such as filing, copying and drinking from the water cooler. Adding intrigue to this monochromatic world is the styling including the [prominent use of hair bows](https://www.trendhunter.com/trends/holiday-bow-bar). Lloyd Simmonds was in charge of turning Di Calypso's face into that of a plastic figurine and Cathy Kasterine put together the slick outfits. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Robotic Office Beauty:** The trend of showcasing artificial beauty in office settings presents disruptive innovation opportunities in the fields of cosmetics and fashion. - **Monochromatic World:** The trend of capturing monochromatic office aesthetics offers disruptive innovation possibilities in interior design and furniture manufacturing. - **Artificiality in Fashion:** The trend of embracing artificiality in fashion photography opens up disruptive innovation avenues for photographers and creative agencies. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry can leverage the trend of showcasing artificial beauty in office settings to create innovative products tailored for office environments. - **Fashion:** The fashion industry has an opportunity to explore the monochromatic office aesthetic trend through the development of office-appropriate clothing lines and accessories. - **Photography:** The photography industry can capitalize on the trend of embracing artificiality in fashion by offering innovative techniques and services to create visually stunning and surreal images. ## Related on Trend Hunter - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [Office-Themed Metallic Installations](https://www.trendhunter.com/trends/frankie-shop.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Delicately Patterned Beauty Collections](https://www.trendhunter.com/trends/kustaa-saksi1.md)