# Tattooed Punk Princesses The Vogue Italia August 2010 Spred is All About Dark Makeup By Annie Ho | Published 2010-08-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-august-2010 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/08/editorial-vogue-italia-beauty.html) & [vogue.it](http://www.vogue.it) The 'Beauty' [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia August 2010 spread embraces the dark and mysterious side of punk. The shoot even looks like it's from an underground bar where you can let loose on a Saturday night. Models Ranya Mordanova and Natalia Chabanenko wear dark makeup and [bloody red lipstick](https://www.trendhunter.com/trends/rouge-noir), in keeping with their [faux-tattooed bodies](https://www.trendhunter.com/trends/black-vinyl-lip-stain). The Vogue Italia August 2010 spread was shot by photographer Emma Summerton. All I have to say is, if you see these chicks at a bar, you better not mess with them. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Dark Makeup Trend:** As society leans more towards embracing self-expression, we see a trend towards darker, unique makeup styles, providing opportunities for cosmetic companies to develop new products and styles catering to this trend. - **Faux-tattoo Trend:** As people become more hesitant to commit to permanent tattoos, we see a trend towards temporary tattoo alternatives, providing opportunities for companies to market and sell temporary tattoo products and services. - **Punk Fashion Trend:** As society becomes more accepting of non-traditional fashion choices, we see a trend towards punk fashion styles being more widely adopted, providing opportunities for fashion companies to create and sell punk-inspired clothing lines. ### Who This Affects Most - **Cosmetic Industry:** The dark makeup trend provides opportunities for cosmetic companies to create new products and styles catering to individuals embracing this self-expression trend. - **Temporary Tattoo Industry:** The faux-tattoo trend provides opportunities for the temporary tattoo industry to market and sell their temporary tattoo products and services as a potential alternative for individuals hesitant about permanent tattoos. - **Fashion Industry:** The punk fashion trend provides opportunities for the fashion industry to create and sell clothing lines inspired by punk fashion styles becoming more widely accepted in society. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Black-Colored Lip Tint Sets](https://www.trendhunter.com/trends/romnd-black-lip.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Rebellious Nail Polish Collections](https://www.trendhunter.com/trends/essie-punk-at-heart-collection.md)