# Shocking Oil Spill Visuals The Vogue Italia and Steven Meisel 'Water & Oil' Spread is Disturbing By Allison Love | Published 2010-08-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-italia-and-steven-meisel References: [lisaframe.tumblr](http://lisaframe.tumblr.com/post/906190002/gulf-oil-fashion-vogue-italia-steven-meisel-are) & [forums.thefashionspot](http://forums.thefashionspot.com/f78/vogue-italia-august-2010-kristen-mcmenamy-steven-meisel-108693-10.html) This amazingly shocking photoshoot from [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia and Steven Meisel is definitely one that needs a second glance. Etitled 'Water & Oil,' this series features a blackened, oil-slicked model posing on a rocky shore. With models wearing feathers and [animal-esque accessories](https://www.trendhunter.com/trends/biomimicry-fashion) to represent the the devastated creatures affected by the spill, Vogue Italia and Steven Meisel have done a fabulous job at recreating a horrific event in a beautiful way. **Implications** - In the last few years, the [eco-conscious consumers](https://www.trendhunter.com/trends/coachtopia-1) have made environmentally friendly living an integral part of any developed nation. One of the most effective ways a company or non-profit organization can average consumers the value of eco-conscious purchases is by investing in marketing that shows the damage caused by pollution. By attaching a visual to the constant audio warnings, the company stands a good chance of embedding the image of disaster and destruction in the minds of consumers. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 96% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-conscious Marketing:** Opportunity for companies to invest in marketing that shows the damage caused by pollution to appeal to eco-conscious consumers. - **Visual Impact Advertising:** The use of shocking visuals to create a lasting impression and communicate the consequences of environmental issues. - **Artistic Environmental Advocacy:** Collaborations between artists, photographers, and fashion magazines to raise awareness about pressing environmental issues. ### Where This Applies - **Fashion:** Fashion industry can utilize shocking visuals and artistic collaborations to advocate for environmental causes. - **Marketing and Advertising:** Marketing agencies can help businesses create campaigns that use visual impact to communicate the consequences of pollution. - **Non-profit Organizations:** Opportunity for non-profit organizations to collaborate with artists and photographers to create powerful awareness campaigns. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md)