# Animated Fashion Lookbooks Vogue Hommes Japan Breaks the Silence with First iPad Editorial By Kamal Musharbash | Published 2010-09-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-hommes References: [bit.ly](http://bit.ly/bePXfi) & [voguehommes.jp](http://www.voguehommes.jp) For its first [iPad](https://www.trendhunter.com/trends/made-on-ipad) editorial, [Vogue Hommes](https://www.trendhunter.com/trends/vogue-singapore) Japan featured a collection of [animated photographs](https://www.trendhunter.com/trends/free-your-feet) that are as dark as they are haunting. The pictures were photographed by Pierre Debusschere and styled by Nicola Formichetti. The Vogue Hommes Japan editorial can now be viewed on iPads, and rest assured, the collection includes some wicked fashion styles. To fully experience these animated pictures, please see the provided link. **Implications** - With responsibilities and stresses mounting every day, consumers are seeking out an element of whimsy in their lives. Creating animated versions of products is an easy way to attract those customers desiring an escape. Companies could incorporate this element of child-like humor in their items in order to appeal to more buyers. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Animated Fashion Lookbooks:** Disruptive innovation opportunity: Creating animated versions of products to attract customers seeking an element of whimsy. - **Dark and Haunting Photography:** Disruptive innovation opportunity: Incorporating dark and haunting elements in visual content to appeal to consumers seeking an escape. - **Interactive Ipad Editorials:** Disruptive innovation opportunity: Utilizing interactive features on digital platforms, like iPads, to enhance editorial content and engage readers. ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity: Incorporating animated elements in fashion products and marketing campaigns. - **Photography and Visual Arts:** Disruptive innovation opportunity: Exploring dark and haunting photography styles to create unique visual content. - **Digital Publishing:** Disruptive innovation opportunity: Developing interactive and engaging digital editorial experiences for readers on platforms like iPads. ## Related on Trend Hunter - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Socially Impactful NFTs](https://www.trendhunter.com/trends/nft-collection2.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Luxury Spatial Computing Apps](https://www.trendhunter.com/trends/balenciaga-app.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Fashion House Checkered Vinyls](https://www.trendhunter.com/trends/special-vinyl-record.md)