# Eastern Style Editorials Patrick Demarchelier Shoots Vivid Patterns for Vogue Hommes International By Rachel | Published 2010-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-hommes-international References: [thefashionisto](http://thefashionisto.com/blog/2010/03/19/vogue-hommes-international-spring-2010-vladimir-ivanov-by-patrick-demarchelier/) & [gqmagazine.fr](http://www.gqmagazine.fr/magazine/a_la_une/articles/090921-vogue-hommes-international.aspx) Patrick Demarchelier is known for his great photography but now that he has photographed model Vladimir Ivanov shirtless, I will now know him for being a great human. The editorial for [Vogue Hommes International](https://www.trendhunter.com/trends/forever-care) is [Eastern-inspired](https://www.trendhunter.com/trends/new-travel-campaign), with tons of pattern, color and oh yeah, did I mention Vladimir? The Vogue Hommes International shoot is a good combination of vivid editorial and display of [fun men's fashions](https://www.trendhunter.com/trends/luxury-menswear-campaign). Leave is to Patrick Demarchelier to strike such a great balance. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Patterned Eastern Fashion:** There is an opportunity for fashion designers to create bold and colorful Eastern-inspired men's fashions by incorporating patterns and intricate designs. - **Vibrant Men's Editorials:** There is a trend towards creating vivid and eye-catching men's fashion editorials that showcase bold patterns and colors to stand out in a crowded market. - **Collaborations with Fashion Photographers:** There is an opportunity for brands to collaborate with renowned fashion photographers like Patrick Demarchelier to create stunning photo spreads that showcase their products in a creative and visually appealing way. ### Industries Being Reshaped - **Fashion:** The fashion industry can capitalize on the trend of Eastern-inspired men's fashions and create unique collections that stand out in a crowded market. - **Photography:** The photography industry can capitalize on the trend of creating bold and vibrant men's fashion editorials by working with brands to create stunning visual content. - **Advertising:** The advertising industry can capitalize on the trend of collaborating with renowned fashion photographers to create visually stunning ads that capture the attention of consumers and showcase their brands in a creative and innovative way. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md)