# Harrowing Big-Haired Shoots Sona Matufkova Stars in the Vogue Hellas February 2012 Editorial By Rebecca Byers | Published 2012-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-hellas-february-2012 References: [xaxor](http://xaxor.com/fashion-/39803-sona-matufkova-for-vogue-hellas-february-2012-by-costas-avgoulis.html) & [voguehellas.gr](http://www.voguehellas.gr/) Slovakian model Sona Matufkova is featured in a dark and dramatic editorial for Greece's [Vogue](https://www.trendhunter.com/trends/no-rules-club) publication, Vogue Hellas February 2012. The stunning young model showcases the many textures of spring in lace, sequined, feathered, leather and fringed looks. The shoot pictures Sona in a variety of looks, with plenty of [bold and bedazzling statement necklaces](https://www.trendhunter.com/trends/auteur-studios-fall-2025), rings and bracelets, as well as tough footwear with lots of studs and buckles. The editorial features the expert styling of Giorgia Pantele, who chose to showcase clothing by [Marc by Marc Jacobs](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) and Isabel Marant. Sona was shot by fashion photographer Costas Avgoulis, and is decked out in a dramatic beauty look of a neutral lip, heavy smokey eye makeup and enormous teased hair. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 36% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Dark and Dramatic Editorials:** Opportunity for disruptive innovation in creating unconventional fashion shoots that evoke emotions and challenge traditional beauty standards. - **Statement Jewelry and Accessories:** Potential for disruptive innovation in designing bold and bedazzling accessories that make a strong fashion statement and elevate any outfit. - **Textured and Embellished Fashion:** Opportunity for disruptive innovation in creating clothing with unique textures, embellishments, and mixed materials that offer a fresh and edgy take on fashion. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation potential in developing new techniques and styles to capture the essence of dark and dramatic editorials in a visually appealing and captivating manner. - **Jewelry Design:** Opportunity for disruptive innovation in creating statement jewelry pieces that push boundaries, incorporate unconventional materials, and embrace bold designs. - **Clothing and Fashion Design:** Potential for disruptive innovation in creating garments with intricate textures, unconventional embellishments, and a combination of materials to offer unique and avant-garde fashion options. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md)