# Butterfly-Accessorized Editorials The Vogue Gioiello September 2012 Photoshoot Stars Soo Joo By Meghan Young | Published 2012-10-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-gioiello-september-2012 References: [latestfashioneditorials](http://www.latestfashioneditorials.com/soo-joo-by-kevin-mackintosh-for-vogue-gioiello-september-2012) & [vogue.it](http://www.vogue.it/en/vogue-gioiello) The title of the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Gioiello September 2012 editorial, 'Enchanting, Sparkling and Flying,' is more than appropriate. It describes the photoshoot perfectly. Enchanting with its [whimsical nature](https://www.trendhunter.com/trends/chanel-spring-summer-2026), sparkling with all the sequins and flying thanks to the [butterfly accessories](https://www.trendhunter.com/trends/majestic-feathers), the editorial is breathtaking both visually and fashionably. Lensed by photographer Kevin Mackintosh, the Vogue Gioiello September 2012 editorial invites people to "drift away in a dreamy flap of wings." All a woman needs to do is add some of these fairy tale touches to their wardrobes. Fashion editor Enrica Ponzellini shows that fall can be a magical time. She outfits model Soo Joo in fanciful pieces that will turn any girl into a fairy princess. The looks were perfected by makeup artist Tiziana Raimondo and hairstylist Franco Argento. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 76% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Whimsical Fashion:** Disruptive innovation opportunity: Explore the use of fairy tale touches and enchanted elements in clothing designs for a magical and fantastical fashion experience. - **Butterfly Accessories:** Disruptive innovation opportunity: Develop innovative butterfly-inspired accessories that can add a whimsical and ethereal touch to any outfit. - **Dreamy Editorials:** Disruptive innovation opportunity: Create visually captivating and fantasy-inspired editorials that transport viewers into a dreamy world of fashion. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate whimsy, sparkle, and enchantment into fashion designs and collections. - **Accessories:** Disruptive innovation opportunity: Invent unique and imaginative accessories, such as butterfly-inspired pieces, that can add a touch of fantasy to any ensemble. - **Editorial Photography:** Disruptive innovation opportunity: Experiment with dreamy and fantastical concepts in editorial photography to captivate and inspire audiences. ## Related on Trend Hunter - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Nature-Inspired High Jewelry Collections](https://www.trendhunter.com/trends/high-jewelry-collection.md) - [Majestic High Jewelry Collections](https://www.trendhunter.com/trends/chanels-new-high-jewelry-collection.md) - [Untamed Nature-Inspired Jewelry Designs](https://www.trendhunter.com/trends/untamed-nature.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [Bird-Inspired Ethereal Cosmetic Collections](https://www.trendhunter.com/trends/majestic-feathers.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md)