# Toy Soldier Spreads The Vogue Gioiello December 2010 Shoot Stands Up Tall By Chalaine Mantha | Published 2011-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-gioiello-december-20101 References: [zombieandcandy](http://zombieandcandy.com/ashley-smith-by-david-dunan#more-4350) & [voguegioiello.net](http://www.voguegioiello.net/cont/home/) The [Vogue](https://www.trendhunter.com/trends/nft-collection2) Gioiello December 2010 issue features gap-toothed beauty Ashley Smith and photographs by David Dunan. The shoot is called Like A Toy Soldier and plays with the idea of masculine versus feminine. The fashion is very "in-your-face" and accented with piles of [funky jewels](https://www.trendhunter.com/trends/chiyu). Hairdos stick straight up just like a [toy soldier's](https://www.trendhunter.com/trends/ukrainian-brand-rbtnk) hat. Makeup includes dramatic cat eyes and colored lips using blue, yellow and nude. **Implications** - Businesses that market their products using outlandish and unexpected strategies will appeal to a very specific audience. The clients drawn to eccentricity are those who wish to distinguish themselves amongst other members of society, showcasing their unique personalities. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eccentric Marketing:** Using outlandish and unexpected strategies to market products appeals to a niche audience seeking to showcase their unique personalities. - **Gender Play:** Exploring the concept of masculine versus feminine in fashion can create disruptive innovation opportunities in the industry. - **Bold Beauty:** Experimenting with bold makeup looks incorporating dramatic cat eyes and colored lips presents opportunities for disruptive innovation in the beauty industry. ### Where This Applies - **Marketing and Advertising:** Businesses that specialize in eccentric marketing strategies have the potential to disrupt the traditional marketing and advertising industry. - **Fashion:** Exploring the concept of gender play in fashion can lead to disruptive innovations in the industry, allowing for the creation of new and unique styles. - **Beauty:** Embracing bold beauty looks and experimenting with unconventional makeup styles presents opportunities for disruptive innovation within the beauty industry. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)