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# Casual Sandy Shoots
The Vogue Germany ‘Warm-Up' Editorial Stars Jessica Miller

By Meghan Young | Published 2012-03-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-germany-warm-up
References: [fashiongonerogue](http://fashiongonerogue.com/jessica-miller-claudia-knoepfel-stefan-indlekofer-vogue-germany-april-2012/) & [vogue.de](http://www.vogue.de/)

Sunny and sandy, the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Germany ‘Warm-Up’ editorial will have girls wishing they were lounging on a beach. The star of the photo shoot, model Jessica Miller is seen having some good ol’ fashioned fun rolling around on the surrounding shore. At times she is clad in nothing more than a [casual swimsuit](https://www.trendhunter.com/trends/triangls-mirage-drop), as well as fully clothed in a sweater and light pair of jeans.

The Vogue Germany Warm-Up editorial was shot by Claudia Knoepfel and Stefan Indlekofer. The American beauty was styled by fashion editor Nicola Knels. Appearing in the magazine’s April 2012 issue, Miller hits the beach in pieces from such labels as Jil Sander, Isabel Marant and Nina Ricci. Her carefree looks were finished off by makeup artist Benjamin Puckey and hairstylist James Rowe.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 41% | Activity: 13% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Beach Fashion:** Disruptive innovation opportunities could include sustainable swimwear made from recycled materials and smart swimwear with built-in UV protection.
- **Outdoor Photoshoots:** Disruptive innovation opportunities could include drone photography services for outdoor shoots and virtual reality experiences to transport viewers to picturesque locations.
- **Celebrity Styling:** Disruptive innovation opportunities could include AI-powered fashion styling apps that allow users to recreate celebrity looks and personalized fashion subscription services based on the style of celebrities.

### Industries Being Reshaped

- **Fashion:** The fashion industry can explore innovative solutions like sustainable fashion and smart textiles.
- **Photography:** The photography industry can embrace technologies like drone photography and virtual reality to enhance outdoor photoshoot experiences.
- **Beauty:** The beauty industry can develop advanced makeup and hairstyling products that are long-lasting and suitable for outdoor activities.

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