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# Lackadaisical Bohemian Editorials
Malgosia Bela Stars in the Vogue Germany May 2014 Issue

By Vasiliki Marapas | Published 2014-04-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-germany-may-2014
References: [wearesodroee](http://wearesodroee.com/2014/04/15/ethno-glam/) & [vogue.de](http://www.vogue.de/)

Malgosia Bela looks like she doesn't have a care in the world in the 'Ethno Glam' editorial for Vogue Germany's May 2014 issue.

Despite the sweltering weather conditions, Bela wears layer upon layer of embroidered ponchos, shrugs and capes, refusing to wilt in the heat. Editor Christian Arp chose the bohemian pieces for the spread, right down to the tribal-inspired statement jewelry.

The rest of the creative team was made up of hair stylist David Diodovich, makeup artist Jessica Nedza and nail expert Annalrel Innocente, while photographer Giampaolo Sgura captured Bela lazing contentedly around the desert. The 'Ethno Glam' editorial in Vogue Germany's May 2014 issue is sure to spark some excitement about the balmy summer days to come.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 87% | Activity: 99% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Ethnic Fashion:** There is an opportunity for fashion brands to embrace the trendy mixed patterns and layered looks seen in the 'Ethno Glam' editorial for Vogue Germany's May 2014 issue.
- **Bohemian Style:** The bohemian-inspired styles worn by Malgosia Bela in the editorial can be a disruptive innovation in the fashion industry as consumers seek new, comfortable styles.
- **Desert-inspired Shoots:** Following the lead of Vogue Germany's May 2014 issue, there is an opportunity for travel and tourism companies to promote desert-inspired travel destinations and experiences.

### Who This Affects Most

- **Fashion:** Fashion brands can capitalize on the trendy mixed patterns, layered looks, and bohemian styles seen in the 'Ethno Glam' editorial for Vogue Germany's May 2014 issue.
- **Beauty:** Beauty companies can market products and services that help achieve the natural looks, including hair, makeup, and nails, seen in the editorial.
- **Travel:** Travel and tourism companies can promote desert-inspired travel experiences following the trend of Vogue Germany's May 2014 issue.

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