# Authentically Asian Editorials The Vogue Germany Giampaolo SguraEditorial is Eastern and Exotic By Jordy E | Published 2015-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-germany-giampaolo-sgura-editorial References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/06/toni-garrn-by-giampaolo-sgura-for-vogue.html) & [vogue.de](http://www.vogue.de) The latest [Vogue](https://www.trendhunter.com/trends/nft-collection2) Germany Giampaolo Sgura editorial puts the talent of the famed photographer at the fore of the magazine. Sgura worked in tandem with model Toni Garrn who took on an [exotic, Asian-inspired theme](https://www.trendhunter.com/trends/chinese-golden-age-models) with ease. Stylist Christiane Arp executed these upscale Eastern looks that included a jewel-embellished hat, exceptionally detailed outerwear and an assortment of [patterned pieces](https://www.trendhunter.com/trends/jiyongkim-fw25). Detailing was essential to this Vogue Germany feature. With fur trimming, intricate prints and an assortment of fits, Garrn was able to deliver a consistent fashion motif in a variety of differing ways. For readers intent on wearing this themed look, Arp's insights on the style will prove essential. As these outfits are classic, they can also endure far into the future. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 76% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Upscale Eastern Looks:** Disruptive innovation opportunity: Create a luxury fashion brand that specializes in modern interpretations of Asian-inspired clothing with intricate details and high-quality materials. - **Intricate Prints:** Disruptive innovation opportunity: Develop a technology or process for creating highly detailed and customizable prints on clothing, allowing for unique and personalized fashion designs. - **Consistent Fashion Motif:** Disruptive innovation opportunity: Create a subscription-based service that curates and delivers a collection of fashion items centered around a specific theme, providing customers with a consistent and on-trend fashion experience. ### Industries Being Reshaped - **Luxury Fashion:** Disruptive innovation opportunity: Introduce innovative manufacturing techniques and sustainable materials into the luxury fashion industry, providing customers with ethically-made Asian-inspired clothing options. - **Textile Printing:** Disruptive innovation opportunity: Develop advanced digital printing technologies for textiles that can produce intricate and high-quality prints on a wide range of fabrics, opening up new possibilities for fashion designers. - **Fashion Subscription:** Disruptive innovation opportunity: Build a tech-driven platform that connects fashion brands with customers, offering a personalized and convenient subscription service for themed fashion collections. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [New Year-Themed Luxury Campaigns](https://www.trendhunter.com/trends/gucci-tiger.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md)