# Sisterly Melancholic Editorials The UK Vogue Come As You Are Photoshoot is Somber By Jordy E | Published 2013-02-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-come-as-you-are References: [mode.newslicious.net](http://www.mode.newslicious.net/2013/02/come-as-you-are-meghan-collison-juliana.html) & [vogue](http://www.vogue.co.uk) The UK Vogue Come As You Are editorial features the somber, sisterly side of models Meghan Collison and Juliana Schurig. The two sit next to one another amid a barren, decrepit room, posing as they sat with intertwined limbs. Come As You Are will be showcased within the March 2013 issue of UK Vogue. This sneak peak provides a look ahead at the publication, offering a window to its take on the [coming spring and summer seasons](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026). Stylist Clare Richardson brought this very vision to life with [draping fabric and mismatched patterns](https://www.trendhunter.com/trends/alessandro-micheles), all of which were worn rather effortlessly by Collison and Schurig. Photographer Josh Olins captured this nonchalant vibe. His images feature no hint of a smile, but rather the [laid back and frequently melancholic vibes](https://www.trendhunter.com/trends/contemporary-femininity) put out by the young beauties. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 61% | Activity: 33% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Somber Fashion Editorials:** Disruptive innovation opportunity: Develop a fashion brand that embraces melancholic aesthetics and appeals to consumers seeking a more introspective style. - **Intertwined Limbs Photography:** Disruptive innovation opportunity: Create a photography platform or app that allows users to easily create unique and artistic photos with intertwined limbs. - **Mismatched Patterns:** Disruptive innovation opportunity: Launch a fashion line that celebrates mismatched patterns, catering to individuals looking for unconventional and eclectic styles. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Create sustainable and ethical fashion brands that specialize in somber and introspective aesthetics. - **Photography:** Disruptive innovation opportunity: Introduce innovative photo editing software or tools that enable users to create distinctive images with intertwined limbs. - **Textile Design:** Disruptive innovation opportunity: Develop a textile design company that offers unique fabrics with mismatched patterns, targeting fashion designers and enthusiasts looking for unconventional materials. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)