# Immaculate Toga Editorials Josephine Le Tutour is Wonderful in White for Vogue China's May Issue By Vasiliki Marapas | Published 2015-04-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-china-may-issue References: [wearesodroee](http://wearesodroee.com/2015/04/16/pure-expression/) & [vogue.cn](http://www.vogue.com.cn/) The 'Pure Expression' editorial in [Vogue](https://www.trendhunter.com/trends/no-rules-club) China's May issue updates the classic toga look by giving it some more structure. The distinctive, drapey garment hailing from ancient Rome has been referenced in many a fashion collection. This time around, fashion editor Tiina Laakkonen opted for pristine white robe-inspired styles that had less drape, and more precision in their cuts and tailoring. The outfits were accessorized with [lace-up gladiator shoes](https://www.trendhunter.com/trends/rahul-mishra) and serpentine gold jewelry. Tutour's look was completed with a sleek ponytail (courtesy of Rita Marmor) and a smokey eye (done by makeup artist Francelle). Overall, this look serves to remind us that, despite its cyclical nature, fashion will always renew itself in unexpected ways. The 'Pure Expression' editorial was lensed by photographer Sharif Hamza for the [Vogue China May issue](https://www.trendhunter.com/trends/chinese-golden-age-models). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Structured Toga Fashion:** There is an opportunity for fashion brands to play with more structured toga styles that deviate from the classic drapey look. - **White-on-white Fashion:** Fashion designers can experiment with white-on-white outfits with precision cuts and tailoring, creating a fresh and modern aesthetic. - **Sleek Ponytail Hairstyles:** Hairstylists and haircare brands can explore creating sleek ponytail hairstyles as a trendy alternative for formal occasions and photoshoots. ### Where This Applies - **Fashion:** Fashion designers and brands can capitalize on the trend towards structured toga styles and white-on-white outfits. - **Jewelry:** Jewelry designers can create serpentine gold pieces that complement the sleek and modern aesthetic of structured toga fashion. - **Beauty:** Beauty brands and makeup artists can offer smokey eye tutorials and promote sleek ponytail hairstyles as a trendy look for formal occasions. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Chinese Tradition-Celebrating Accessory Collections](https://www.trendhunter.com/trends/2025-chinese-new-years.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Elegant New Year-Inspired Fashion](https://www.trendhunter.com/trends/alexander-wang-2024.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md)