# Stool-Posed Portraits The 'Retro Modern' Vogue China July 2010 Editorial With Alexa Chung By Tiana Reid | Published 2010-06-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-china-july-2010 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/06/editorial-retro-modern.html) & [vogue.cn](http://www.vogue.com.cn/) Fashion icon Alexa Chung posed her little heart out in the 'Retro Modern' [Vogue](https://www.trendhunter.com/trends/nft-collection2) China July 2010 spread. Photographer Patrick Demarchelier captured the itty-bitty television presenter sitting on a stool in the corner of a dirty-walled studio. Nicoletta Santoro styled Chung in [high-collared patterned frocks](https://www.trendhunter.com/trends/prefall-2026-collection) and platform pumps. Hence the title, the influence for the ensembles in this editorial were indeed 'Retro Modern.' **Implications** - For a company that wants to show it's on the forefront of pop culture cool, one of the best marketing moves a brand can make is by attaching itself to a [rising star](https://www.trendhunter.com/trends/star-studded) who hasn't completely reached ubiquitous mainstream status. By featuring this celebrity early, the company shows it helps create the movements, not follow them, and shows a commitment to originality in marketing. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 58% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Retro Modern Fashion:** Opportunity for fashion brands to embrace vintage-inspired styles with a modern twist. - **Celebrity Endorsements:** Opportunity for businesses to align with rising stars and leverage their influence in marketing campaigns. - **Pop Culture Cool:** Opportunity for brands to tap into the latest trends and connect with consumers who value being on the forefront of popular culture. ### Where This Applies - **Fashion:** Fashion brands can capitalize on the retro modern trend by creating collections that blend vintage aesthetics with contemporary elements. - **Marketing:** Businesses can explore celebrity endorsements as a disruptive innovation strategy to differentiate themselves and showcase their commitment to originality. - **Entertainment:** Opportunity for entertainment companies and brands to collaborate with rising stars and create trendy, buzz-worthy content that appeals to a pop culture-savvy audience. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Whimsical Stool Designs](https://www.trendhunter.com/trends/modern-design-review.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Artful Spikey Furniture Collections](https://www.trendhunter.com/trends/chet-lo.md)