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# Murder Mystery Covers
Vogue China January 2011 Features Model Shu Pei

By Annie Ho | Published 2011-01-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-china-january-2011
References: [asianmodelsblog.blogspot](http://asianmodelsblog.blogspot.com/2010/12/shu-pei-in-editorial-for-vogue-china.html) & [vogue.cn](http://www.vogue.com.cn/)

The [Vogue](https://www.trendhunter.com/trends/vogue-singapore) China January 2011 is one that covers different characters of Shu Pei. In the cover, we see her as this dark, mysterious, young woman, but further into the editorial we see Pei as a sweet innocent girl and a white winter wonderland fairy.

The editorial is called 'Love Your Skin, Love Our Earth' and was shot by photographer Regan Cameron. The ever-changing [makeup looks](https://www.trendhunter.com/trends/il-pranzo-campaign) were done by Francelle Daly at [NARS](https://www.trendhunter.com/trends/year-of-the-dragon-3) cosmetics. The Vogue China January 2011 is sure to send shivers down your spine.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 79% | Activity: 52% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Editorial Diversity:** Bringing together different characters and styles within a single editorial allows for a diverse and captivating visual narrative.
- **Transformation Fashion:** The use of different looks and personas within one editorial creates opportunities for fashion brands to showcase their versatile and transformative designs.
- **Multi-faceted Models:** Highlighting a model's ability to embody multiple personalities in a single shoot opens doors for talent agencies to promote their models' versatility and range.

### Sectors Adopting This

- **Fashion Photography:** Photographers can experiment with various styles and personas in a single shoot, pushing the boundaries of fashion photography and storytelling.
- **Makeup and Beauty:** Exploring multiple makeup looks within one editorial provides opportunities for beauty brands to showcase their products' transformative abilities and diverse application.
- **Modeling and Talent Agencies:** Promoting models who can embody different characters and styles within a single shoot allows talent agencies to attract a wider range of clients and creative collaborations.

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