# Starkly Minimalist Editorials The Vogue China February 2013 Photoshoot Stars Suvi Koponen By Meghan Young | Published 2013-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-china-february-2013 References: [models](http://models.com/feed/?p=40947) & [vogue.cn](http://www.vogue.com.cn/) Everything about the [Vogue](https://www.trendhunter.com/trends/no-rules-club) China February 2013 editorial is minimalist. From the crisp photography and blank backdrop to the monochromatic wardrobe and slicked back hair. Nevertheless, what better way to greet the [new year](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign) than with a blank slate. And what better way to advertise that blank slate than with simple style that can easily be built on. Shot by London-based photographer Josh Olins, the Vogue China February 2013 editorial stars model Suvi Koponen. The Finnish beauty was outfitted by stylist Alastair McKimm in pieces from such labels as [Prada](https://www.trendhunter.com/trends/dimensions-eyeshadow-palette). Despite their minimalist nature, the cuts and silhouettes are full of careful details. The looks were finished by hairstylist Esther Langham and makeup artist Sally Branka. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 98% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Minimalist Fashion:** Disruptive innovation opportunity: Developing sustainable and ethically sourced minimalist clothing lines. - **Monochromatic Photography:** Disruptive innovation opportunity: Creating innovative software or filters to easily transform color photographs into monochromatic images. - **Slicked Back Hair:** Disruptive innovation opportunity: Designing sustainable and eco-friendly hair products to achieve the slicked back hairstyle without harmful chemicals. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Utilizing advanced 3D printing technology to create customizable minimalist fashion pieces on-demand. - **Photography:** Disruptive innovation opportunity: Developing AI-powered photography assistants to accurately replicate the aesthetic of monochromatic photography. - **Beauty:** Disruptive innovation opportunity: Introducing organic and cruelty-free hair styling products that effortlessly achieve the slicked back hair look. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)