# Mysterious Stairwell Editorials The Vogue China December 2011 Shoot Features a Cinema-Like Look By Leslie Chen | Published 2011-12-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-china-december-2011 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/12/art-deco-cinema-sun-feifei-by-lachlan-bailey-for-vogue-china-january-2012-editorial.html) & [vogue.cn](http://www.vogue.com.cn/) There’s a certain air of mystery that is completely captivating in the [Vogue](https://www.trendhunter.com/trends/vogue-singapore) China December 2011 editorial. Shot by photographer Lachlan Bailey and featuring model Sun Feifei, the photo shoot takes place in a dimly lit room and stairwell. Titled ‘Art Deco Cinema,’ the images look like a scene taken directly from a movie you would find at a film festival. The best part about this photo series may be the way the images tell a story that is full of history. Let the Vogue China December 2011 photo shoot take you into a world away from reality with scenes full of shadows and secrets. **Implications** - Contemporary consumers look for artwork that will stimulate their senses. No longer attracted to designs that only focus on aesthetics, shoppers want to purchase products with a deeper meaning behind them. Coming out with items containing a grittier subject matter could help a company popularize their name on the market. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 32% | Activity: 6% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Storytelling Photography:** Opportunity for photographers to create photo series that tell captivating stories and evoke emotions. - **Artistic Immersion:** Potential for creating immersive artistic experiences that transport people into a different world. - **Historical Aesthetics:** Demand for designs and visuals that evoke a sense of history and nostalgia. ### Who This Affects Most - **Fashion Photography:** Disruptive innovation opportunity: Integrate storytelling elements into fashion photography to create captivating narratives. - **Art Installations:** Disruptive innovation opportunity: Use immersive artistic experiences to transport viewers into different worlds. - **Home Decor:** Disruptive innovation opportunity: Incorporate historical aesthetics in home decor designs to tap into the growing demand for nostalgia. ## Related on Trend Hunter - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md)