# Couture Woodland Editorials Kendra Spears and Elizabeth Erm Star in the 'Into the Wild' Editorial By Vasiliki Marapas | Published 2014-07-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-china-august-2014 References: [wearesodroee](http://wearesodroee.com/2014/07/13/into-the-wild-3/) & [vogue.cn](http://www.vogue.com.cn/) Kendra Spears and Elizabeth Erm venture out 'Into the Wild' for [Vogue](https://www.trendhunter.com/trends/no-rules-club) China's August 2014 issue. Fashion editor Elin Svhan styled the ladies in luxuriously printed, often matching ensembles. It's not your typical hiking gear, that's for sure; nor are the girls your typical "wild cards" -- both Spears and Erm look rather innocent. However, if you look closely, you'll catch a mischievous sparkle in each of their eyes that suggests a thirst for adventure. Perhaps they're looking to sow their wild oats? The rest of the creative team was made up of hair stylist Tomo Jidai, who was responsible for styling Spears' and Erm's windswept locks, and makeup artist Mathias Van Hooff, who gave the girls a soft, understated beauty look. The editorial was lensed by photographer Emma Summerton. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Luxurious Printed Ensembles:** Opportunity for designers to create high-end fashion collections featuring intricately printed, matching outfits. - **Thirst for Adventure:** Potential for travel and outdoor adventure companies to market to fashion-conscious individuals seeking exciting experiences. - **Soft, Understated Beauty Look:** Chance for beauty brands to launch products and tutorials that cater to the trend of natural and minimalistic makeup. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation potential in creating high-quality, printed ensembles that offer a unique blend of luxury and adventure. - **Travel and Outdoor Adventure:** Opportunity to target fashion-conscious individuals by offering thrilling experiences and fashionable gear for their outdoor adventures. - **Beauty and Cosmetics:** Innovative products and tutorials can capture the trend of minimalistic and natural makeup looks showcased in the editorial. ## Related on Trend Hunter - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Untamed Nature-Inspired Jewelry Designs](https://www.trendhunter.com/trends/untamed-nature.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md) - [High-End Bridal Collections](https://www.trendhunter.com/trends/vivienne-westwood-bridal-couture.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)