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# Atmospheric Desert Editorials
The Vogue China April 2014 Photoshoot Stars Isabeli Fontana

By Meghan Young | Published 2014-03-25 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-china-april-2014
References: [models](http://models.com/feed/?p=49820) & [vogue.cn](http://www.vogue.com.cn)

Utterly enchanting, the Vogue China April 2014 editorial takes place in a white hot desert that has been given an atmospheric aesthetic through the lens of photographer Boo George. Artistically cinematic, the scenes are also given a futuristic feel thanks to the fashion put on display. From dramatic headdresses and feathered skirts to sculptural silhouettes and dark embellishments, the outfits also scream cabaret. It is titled 'Desert Song,' after all.

The Vogue China April 2014 editorial stars model Isabeli Fontana. She poses bored, as though waiting for the show to go on in the smoldering heat. Clad in eye-catching pieces from the likes of Louis Vuitton, Dolce & Gabbana and Agent Provocateur by fashion editor Beat Bolliger, her overall mood, however, revolves around dreamlike and haunting.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 91% | Activity: 75% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Atmospheric Fashion Editorials:** There are opportunities to collaborate with fashion brands and editorial teams to create more dreamlike and cinematic photoshoots that transport the viewer into an alternate universe.
- **Futuristic Fashion Accessories:** There is an opportunity for fashion designers to create more dramatic and futuristic headdresses, jewelry, and embellishments that can be showcased in editorials and on the runway.
- **Cabaret Inspired Fashion:** There is a potential market for designers to offer avant-garde clothing that combines dramatic headdresses and feathered skirts with sculptural silhouettes and dark embellishments for a unique take on cabaret-inspired fashion.

### Who This Affects Most

- **Fashion Photography:** Fashion photographers can capitalize on the demand for dreamlike and cinematic editorials by incorporating unique landscapes and concepts that transport the viewer to another world.
- **Luxury Fashion Brands:** Luxury fashion brands can create more futuristic and avant-garde accessories that are both functional and visually stunning for the editorial and runway market.
- **Fashion Design:** Fashion designers can incorporate avant-garde elements, such as feathered skirts, dramatic headdresses, and sculptural silhouettes, into their collections to offer a unique take on cabaret-inspired fashion and stand out in a saturated market.

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