# Edgy WASP Fashion The Vogue Brazil ‘Preppy com Attitude' Editorial Stars Annabelle Dex By Meghan Young | Published 2012-04-26 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-brazil-preppy-com-attitude References: [fashiongonerogue](http://fashiongonerogue.com/annabelle-dexterjones-eric-guillemain-vogue-brazil-april-2012/) & [vogue.globo](http://vogue.globo.com/) Appearing in the magazine’s April 2012 issue, the [Vogue](https://www.trendhunter.com/trends/no-rules-club) Brazil ‘Preppy com Attitude’ editorial takes the classic look often associated with WASPs and turns it on its head in a subtle way. Injecting a healthy dose of attitude into the [preppy outfits](https://www.trendhunter.com/trends/west-coast-ivy-collection) -- hence the name of the editorial -- stylist Gisella Lemos creates deceptively prim and proper ensembles. The Vogue Brazil Preppy com Attitude editorial was shot by French photographer Eric Guillemain. It stars model Annabelle Dexter-Jones. The American beauty dons a wardrobe filled with [denim, sharp blazers and colorful prints](https://www.trendhunter.com/trends/modeloffduty-essentials). The photoshoot has an overall candid and casual quality about it, as though Dexter-Jones has simply invited a close friend over to her place to show off some of her favorite outfits. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 74% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Subversive Preppy Fashion:** Disruptive innovation opportunity: Create a fashion line that juxtaposes the traditional preppy style with bold and edgy elements, appealing to those seeking a rebellious twist on a classic look. - **Casual Candid Photoshoots:** Disruptive innovation opportunity: Develop a platform or app that connects fashion enthusiasts with local photographers for candid and casual photoshoots, capturing their personal style in a natural setting. - **Denim Revival:** Disruptive innovation opportunity: Design sustainable and eco-friendly denim products that incorporate unique patterns, prints, and colors, catering to consumers who want to make a fashion statement while being environmentally conscious. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity: Integrate virtual reality technology into fashion photography, allowing users to experience photoshoots from the perspective of the model or photographer. - **Fashion Retail:** Disruptive innovation opportunity: Create an online platform that offers personalized styling services, using artificial intelligence algorithms to curate preppy-inspired outfits with a modern, edgy twist. - **Sustainable Fashion:** Disruptive innovation opportunity: Develop innovative textile technologies that enable the production of preppy-style clothing using eco-friendly and biodegradable materials, meeting the growing demand for sustainable fashion options. ## Related on Trend Hunter - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Luxe Après-Ski Collections](https://www.trendhunter.com/trends/veronica-beard-apres-ski.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md)