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# Lovely Leisure Editorials
Vogue Brazil's October Issue Features Frida Gustavsson and Moa Aberg

By Vasiliki Marapas | Published 2014-09-26 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-brazil-october
References: [wearesodroee](http://wearesodroee.com/2014/09/26/trama-sueca/) & [vogue.globo](http://vogue.globo.com/)

Frida Gustavsson and Moa Aberg star in the 'Trama Sueca' editorial for [Vogue Brazil's](https://www.trendhunter.com/trends/loewe-6) October issue.

Both Gustavsson and Aberg have light, crystalline eyes, angular cheekbones and sandy hair, making them appear as though they're sisters. Though they might not share any DNA, the girls definitely enjoy each other's company, as they lounge in an unbelievably beautiful setting -- think rustic cottages and overgrown wildflower meadows.

Fashion editor Patricia Tremblais dressed the girls in [crisp resort wear](https://www.trendhunter.com/trends/resort-wear-collection), from tailored trousers and vests, to [high-waisted bathing suits](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) and bucket hats. Hair stylist Linda Shalabi and makeup artist Ignacio Alonso completed the look with tousled waves and rosy-cheeks. Photography duo Peter Farago and Ingela Klemetz Farago captured the girls' leisurely vacation.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 56% | Activity: 53% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Resort Wear Fashion:** Disruptive innovation opportunities in creating sustainable and inclusive resort wear collections.
- **Natural Setting Photography:** Disruptive innovation opportunities in capturing authentic and untouched natural landscapes in fashion editorials.
- **Sisterhood Bonding:** Disruptive innovation opportunities in designing experiences and products that foster strong sisterly connections.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunities in utilizing sustainable materials and practices in the fashion industry.
- **Photography:** Disruptive innovation opportunities in developing new techniques and technologies for capturing stunning natural settings in photography.
- **Travel & Hospitality:** Disruptive innovation opportunities in creating unique and immersive travel experiences that promote bonding and connections among travelers.

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