# Exotic Songstress Editorials Rihanna Stars on the Cover of the Vogue Brazil May 2014 Issue By Farida Helmy | Published 2014-04-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-brazil-may-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/rihanna-lands-vogue-brazil-39th-anniversary-covers/) & [vogue.globo](http://vogue.globo.com/moda/moda-news/noticia/2014/04/rihanna-cover-vogue-brazil-may-2014-capa.html) RiRi once again looks exotically ravishing and naturally stunning for the [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Brazil May 2014 issue cover shoot and fashion editorial. Celebrating its 39th anniversary, Vogue decided to feature none other than the superstar and pop culture phenomenon Rihanna for the cover to make sure its celebrates its anniversary in style, and with a very sexy and glam bang. With two different cover options printed, one for the newsstand and the other for subscribers, the one thing both Vogue Brazil May 2014 covers have in common is the sultry and tribal looking RiRi gazing back at us. “It was the best shooting I’ve ever done,” says Rihanna about the shoot that was photographed by Mariano Vivanco, with a backdrop of gorgeous Brazil. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 60% | Activity: 10% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Exotic Editorials:** With the rise of the internet's global audience, publications are experimenting with genre-bending editorials featuring pop culture personalities to promote cross-cultural curiosity, fashion, and lifestyle. - **Sultry Cover Shoots:** Highlighting fashion magazines' continued presence and value in today's digital media landscape, celebrities are continuing to collaborate with publishers to provide sexy and unique covers that capture today's culture. - **Tribal-themed Fashion:** As early adopters in fashion push boundaries, the use of tribal aesthetics in high fashion editorials and covers issue is becoming more common. ### Industries Being Reshaped - **Fashion Magazines:** Incorporating pop culture personalities into editorial content is becoming an essential strategy for fashion publications to remain relevant and generate engagement. - **Celebrity Endorsements:** Strategic collaborations with leading celebrities can provide fashion brands the opportunity to showcase their product lines and build authentic brand recognition. - **Tribal Fashion:** The use of tribal influences in fashion shoots is evolving and presents a disruptive opportunity for fashion houses to showcase their range while being culturally respectful and exciting at the same time. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Film-Centric Fashion Capsules](https://www.trendhunter.com/trends/smurfs-collection.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Brazilian-Inspired Sunscreens](https://www.trendhunter.com/trends/rio-radiance-spf-50.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Brazilian-Inspired Drinkwear](https://www.trendhunter.com/trends/farm-rio-starbucks.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md)