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# Bulky Summer Sweaters
‘On the Road' in Vogue Brazil June 2010

By Venessa Fisher | Published 2010-06-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-brazil-june-2010
References: [fashiongonerogue](http://www.fashiongonerogue.com/bruna-tenorio-jacques-dequeker-vogue-brazil-june-2010/) & [vogue](http://www.vogue.com)

Travel season is upon us and so many people are packing up to head to foreign lands for the ultimate summer experience. Inside [Vogue](https://www.trendhunter.com/trends/no-rules-club) Brazil June 2010, model Bruna Tenorio travelled to Peru’s mountainous Andres region for this gorgeous shoot.

Captured by photographer Jacques Dequeker, this [globetrotting-themed spread](https://www.trendhunter.com/trends/new-travel-campaign) features the model in an ideal wardrobe of lightweight and heat resistant pieces. Styled by Franco Pellegrino, Tenorio shows off [bulky summer sweaters and scarves](https://www.trendhunter.com/trends/brunette-the-label-2) in earthy tones.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 54% | Activity: 26% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Lightweight Travel Wear:** Disruptive innovation opportunity: Develop lightweight and heat resistant clothing options for summer travel.
- **Globetrotting-themed Fashion:** Disruptive innovation opportunity: Create fashionable collections inspired by different travel destinations for a unique and versatile wardrobe.
- **Earth-toned Sweaters:** Disruptive innovation opportunity: Introduce eco-friendly and sustainable alternatives for bulky summer sweaters in earthy tones.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Combine fashion and technology to create innovative lightweight materials and designs for travel wear.
- **Travel:** Disruptive innovation opportunity: Develop travel-oriented products and services that cater to the needs of fashion-conscious globetrotters.
- **Textile:** Disruptive innovation opportunity: Explore eco-friendly and sustainable textile solutions for bulky sweaters to meet the growing demand for eco-conscious fashion.

## Related on Trend Hunter

- [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md)
- [Brazil-Inspired Minimal Sculpted Fashion](https://www.trendhunter.com/trends/logo-ribbed-knit-tank.md)
- [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md)
- [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)
- [Travel-Friendly Loungewear Collections](https://www.trendhunter.com/trends/travel-diaries-collection.md)
- [Cozy Versatile Sweater Capsules](https://www.trendhunter.com/trends/brunette-the-label-2.md)
- [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)
- [Simplistic Breathable Summer Apparel](https://www.trendhunter.com/trends/the-resort-collection.md)
- [Outdoor Apparel Collabs](https://www.trendhunter.com/trends/buff-x-veja.md)
