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# Chic Handyman Photoshoots
The Vogue Brazil July 2012 Fogarty Editorial Exhibits Repair-Themed Sets

By Jordy E | Published 2012-07-12 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-brazil-july-20121
References: [xaxor](http://xaxor.com/fashion/katie-fogarty-vogue-brazil-july-2012-renam-christofoletti.html) & [vogue.globo](http://vogue.globo.com/)

The [Vogue](https://www.trendhunter.com/trends/nft-collection2) Brazil July 2012 Katie Fogarty snapshots exhibits the American model amongst a set of heavy duty power tools. The Bosch drills make for an interesting [handyman-themed editorial](https://www.trendhunter.com/trends/nepenthes-capsule), an avenue that few have explored in the fashion industry.

Fogarty has worked with Black Book Magazine and Harper’s Bazaar Spain in the past. Her capture on behalf of photographer Renam Christofoletti for this Vogue Brazil spread has further diversified her portfolio with an unusual focus on repairs and renovations.

The laborious hands-on styles displayed are perfect for the feminine tomboy or daring style devotee, especially given the incorporation of 1980s cutoff sweaters, loose boyfriend jeans and black [Nike](https://www.trendhunter.com/trends/nike-life) running shorts. Spiky indigo and neon-hued pumps added unexpected dashes of femininity, merging the otherwise masculine looks with dainty apparel.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 43% | Activity: 21% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: South America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Handyman Fashion:** Fashion industry exploring repair and renovation themes in editorial spreads.
- **Feminine Tomboy Style:** Combining masculine looks with dainty apparel for a bold and unconventional fashion statement.
- **Power Tool Fashion Shoots:** Incorporating heavy duty power tools into fashion photography for a unique and eye-catching aesthetic.

### Who This Affects Most

- **Fashion Industry:** Opportunity for fashion brands and publications to experiment with unconventional themes and incorporate unexpected elements into their photo shoots.
- **Home Improvement:** Potential for power tool brands and home improvement companies to collaborate with fashion brands for marketing campaigns or product collaborations.
- **Photography:** Photographers can explore innovative ways to incorporate unexpected elements into their shoots, such as power tools, to create visually stunning and memorable images.

## Related on Trend Hunter

- [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)
- [DIY Home-Centric Intricate Toolkits](https://www.trendhunter.com/trends/tinkr-toolkit.md)
- [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md)
- [Style-Conscious Power Tools](https://www.trendhunter.com/trends/module-compact-drill.md)
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- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
- [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md)
- [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md)
