# Luxurious Trophy Wife Editorials Juju Ivanyuk Stars in the Vogue Brasil December 2013 issue By Vasiliki Marapas | Published 2013-12-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-brasil-december-2013-issue References: [thecitizensoffashion](http://thecitizensoffashion.com/2013/12/12/vogue-brasil-december-2013-dolce-vita/) & [wearesodroee.wordpress](http://wearesodroee.wordpress.com/2013/12/06/dolce-vita/juju-ivanyuk-by-andoni-arantxa-for-vogue-brazil-december-2013-6/) Juju Ivanyuk seems to be living a charmed life in the [Vogue](https://www.trendhunter.com/trends/vogue-singapore) Brasil December 2013 issue. Fittingly, the editorial is titled 'Dolce Vita,' loosely translating to the beautiful or sweet life. Looking like a platinum-blonde trophy wife [dripping in jewels](https://www.trendhunter.com/trends/treasure-island), Ivanyuk is shot by photographer Andoni & Arantxa. She sports a tan that looks like it can only be achieved through many days of lounging, whether it be on a beach, by a pool or on a [country club](https://www.trendhunter.com/trends/country-club) patio. In fact, Ivanyuk looks pretty country-club ready in a series of brightly colored, botanical-inspired ensemles, picked by stylist Giovanni Frasson. The rest of her look -- coiffed waves and a Malibu Barbie pink lip -- was executed by Paolo Soffiatti and Andrea Costa. The super saturated spread will have you lusting for a vacation -- and a sugar daddy. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 93% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Luxury Lifestyle:** Opportunity for disruptive innovation in offering personalized luxury experiences and products for individuals seeking a lavish lifestyle. - **High-end Fashion:** Disruptive innovation potential lies in creating sustainable and ethically-produced luxury fashion brands to cater to discerning consumers. - **Experiential Marketing:** Disruptive innovation prospects in developing immersive marketing campaigns that provide consumers with unique and memorable luxury experiences. ### Industries Being Reshaped - **Luxury Travel:** Opportunity for disruptive innovation in designing exclusive and customizable travel experiences for wealthy individuals seeking opulence and adventure. - **Fine Jewelry:** Disruptive innovation potential exists in creating sustainable and socially-responsible luxury jewelry brands that blend classic craftsmanship with modern designs. - **Event Planning:** Opportunity for disruptive innovation in curating extravagant and luxurious events that cater to the tastes and preferences of affluent clientele. ## Related on Trend Hunter - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Statement-Making High-Jewelry Designs](https://www.trendhunter.com/trends/virtuosity-high-jewelry.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Playfully Nostalgic Pink Apparel](https://www.trendhunter.com/trends/juicy-couture-x-madhappy.md) - [Luxe Holiday-Themed Campaigns](https://www.trendhunter.com/trends/chteau-divoires.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Disco-Glamour Beauty Collections](https://www.trendhunter.com/trends/rendezvous-ivory.md) - [Lifestyle-Imbued Jewelry Collections](https://www.trendhunter.com/trends/buccellati.md)