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# Dancing Flapped Editorials
The Vogue Australia May 2013 Photoshoot Stars Karlie Kloss

By Meghan Young | Published 2013-04-15 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-australia-may-2013
References: [fashionising](http://www.fashionising.com/pictures/b--karlie-kloss-vogue-australia-cover-52756.html) & [vogue.au](http://www.vogue.com.au/)

Channelling her inner flapper, model Karlie Kloss stars alongside ballet dancer Justin Peck in the Vogue Australia May 2013 issue. Inspired by the soon-to-hit theaters 'The Great Gatsby,' she is clad in dazzling 20s-inspired frocks that would make any girl shimmy. It appears that Kloss likes to show off her footwork as she just displayed some of her moves in [Vogue Paris](http://www.trendhunter.com/trends/karlie-kloss-vogue-paris) earlier this year.

The Vogue Australia May 2013 cover shoot was lensed by talented photographer Arthur Elgort. Shot in studio with a bright spotlight, the looks have been modernized slightly with a wet hair style and a somewhat natural makeup look. The editorial was outfitted by stylist duo Shala Monroque and Catherine Baba.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 86% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Flapper-inspired Fashion:** Disruptive innovation opportunity: Create a line of modern flapper-inspired clothing and accessories that combine the elegance of the 1920s with contemporary design elements.
- **Dance-inspired Editorials:** Disruptive innovation opportunity: Collaborate with professional dancers and models to produce fashion editorials that showcase the beauty and fluidity of dance.
- **Modernized Retro Styling:** Disruptive innovation opportunity: Develop a beauty and styling service that offers modern takes on iconic retro looks, catering to customers looking for a nostalgic yet contemporary aesthetic.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Use sustainable and innovative materials to create flapper-inspired clothing lines that appeal to eco-conscious consumers.
- **Photography:** Disruptive innovation opportunity: Explore new lighting techniques and digital editing tools to capture the essence of dance in high-fashion editorials.
- **Beauty and Styling Services:** Disruptive innovation opportunity: Introduce virtual reality technology to beauty and styling services to allow customers to virtually try on and experiment with different retro-inspired looks before committing to a final style.

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