# Sultry Scuba Editorials Abbey Lee Kershaw Graces the Vogue Australia March Cover By TopDog | Published 2010-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/vogue-australia-march References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2010/01/abbey-covered-up-for-vogue-australia-.html) & [sassisamblog](http://www.sassisamblog.com/2010/01/29/abbey-lee-kershaw-vogue-australia-march-2010/) Melbourne model Abbey Lee Kershaw is gracing the cover of the March issue of [Vogue](https://www.trendhunter.com/trends/vogue-singapore-magazine) Australia. Inside you will find a sweet, petite and fully clothed Abbey Lee Kershaw sporting some of the finest [scuba wear](https://www.trendhunter.com/trends/triangls-mirage-drop) from Karl Lagerfeld's S/S 2010 collection. Abbey Lee Kershaw looks really hot in this sultry [scuba fashion editorial](https://www.trendhunter.com/trends/new-swim-collection), and it might not be due to the fact that it was shot in Bondi Beach just outside of Sydney, Australia. Thank you, Vogue Australia. **Implications** - It's also very refreshing to see a photo shoot that involves a young, hot model that is fully clothed! This way, the spread boasts sensuality without being overtly sexual, which is a great tactic to attract a wider audience. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Fashion Scuba-wear:** The rise of scuba-themed fashion editorials and fashion lines have opened the doors for innovative fabric choices and breathable, water-resistant clothing for fashion-forward individuals. - **Clothed Sensuality:** The trend towards sultry, yet fully clothed fashion editorials is creating opportunities for brands to target a wider audience by blending sensuality and modesty in fashion campaigns. - **Beach Photo Shoots:** The trend towards beach photo shoots, particularly in Australia, presents opportunities for photographers and brands to explore unique and eye-catching imagery in a natural environment. ### Industries Being Reshaped - **Fashion Industry:** Accessories and apparel brands can explore innovative fabric choices and designs inspired by scuba gear to provide an edgy, functional and eye-catching line of products. - **Photography Industry:** Photographers can explore the use of natural lighting and beach environments in fashion editorial shoots, opening the door for innovative and adventurous photography styles. - **Tourism Industry:** The trend towards beach photo shoots in Australia presents opportunities for travel and tourism agencies to promote beach destinations as a premier location for fashion shoots and outdoor adventures. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Multifaceted Swimsuit Cover Models](https://www.trendhunter.com/trends/sports-illustrated-swimsuit-1.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)